Answered 8 June 2026
In India's digital ecosystem, **almost all major payment gateways have eliminated the upfront setup fee** to attract new businesses and startups.
When choosing a payment gateway, you should instead focus on two key metrics: **AMC (Annual Maintenance Charges)** and the **MDR/TDR (Merchant Discount Rate)**, which is the percentage charged per successful transaction.
The top payment gateways in India with **₹0 Setup Fees**, compared by their overall cost-effectiveness, include the following options:
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### 1. Razorpay (The Market Leader & Best All-Rounder)
Often referred to as the "Stripe of India," Razorpay is the most popular choice for startups and SMEs due to its top-tier success rates, robust developer APIs, and seamless checkout experience.
* **Setup Fee:** ₹0
* **Annual Maintenance Charges (AMC):** ₹0
* **Transaction Fee (MDR):**
* * **2% + GST** on standard domestic payments (UPI, Debit cards, Net banking).
* **3% + GST** on International cards and Amex.
* **Best For:** Startups, D2C brands, and subscription-based models (excellent UPI AutoPay and e-NACH integration).
### 2. Cashfree Payments (Most Cost-Effective for New Merchants)
Cashfree is highly competitive and offers robust multi-acquirer smart routing to keep transaction failure costs low.
* **Setup Fee:** ₹0
* **Annual Maintenance Charges (AMC):** ₹4,999/year (Note: While setup is free, they do charge an annual fee, though they frequently run promotional waivers).
* **Transaction Fee (MDR):**
* * **1.6% to 1.95% + GST** for domestic transactions (they frequently offer a 1.6% introductory rate for new merchants for the first 12 months).
* **2.69% - 2.99%** for international cards.
* **Best For:** E-commerce and high-volume businesses looking for lower transaction fees and swift bulk payouts.
### 3. PhonePe Payment Gateway (Best for UPI-Heavy Businesses)
Leveraging its massive consumer app ecosystem, PhonePe's gateway is incredibly reliable for mobile-first checkouts, especially via UPI.
* **Setup Fee:** ₹0
* **Annual Maintenance Charges (AMC):** ₹0
* **Transaction Fee (MDR):**
* * Standard rate is **1.95% + GST** for domestic transactions. (They frequently offer limited-time "Super Savings" promotions where rates are further discounted for early-stage startups).
* **Best For:** Android/iOS apps and businesses whose primary target audience pays via UPI.
### 4. PayU India (Best for Enterprise & Scalability)
PayU is one of the oldest players in the market, trusted by major enterprises for handling immense volume with great stability.
* **Setup Fee:** ₹0
* **Annual Maintenance Charges (AMC):** Varying (often ₹0 for standard online onboarding, but custom contracts apply for enterprises).
* **Transaction Fee (MDR):** **2% + GST** for standard domestic payment options.
* **Best For:** Scaling businesses that require enterprise-grade security and a massive array of 150+ localized payment methods.
### 5. Zaakpay by MobiKwik (Best for Pre-Revenue Bootstrap Startups)
Zaakpay has gained traction by offering a massive sweet spot for early-stage bootstrapped founders.
* **Setup Fee:** ₹0
* **Annual Maintenance Charges (AMC):** ₹0
* **Transaction Fee (MDR):** **0% MDR on your first ₹5 Lakhs of Gross Merchandise Value (GMV)** under their startup plan. After hitting the limit, it reverts to a standard rate of around **1.85% + GST**.
* **Best For:** Brand new indie-hackers, side projects, and micro-businesses trying to test product-market fit without losing money on initial transactions.
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### Summary Comparison Table
| Payment Gateway | Setup Fee | Annual Maintenance (AMC) | Standard Domestic Fee | Key Strength |
|:--- |:--- |:--- |:--- |:--- |
| **Razorpay** | ₹0 | ₹0 | 2.0% + GST | Highest success rates & subscription APIs |
| **Cashfree** | ₹0 | ₹4,999/year (often waived) | 1.6% - 1.95% + GST | Lowest headline transaction rates |
| **PhonePe PG** | ₹0 | ₹0 | 1.95% + GST | Deep integration with PhonePe UPI network |
| **PayU** | ₹0 | ₹0 (Standard) | 2.0% + GST | Highly stable enterprise infrastructure |
| **Zaakpay** | ₹0 | ₹0 | 0% for first ₹5L GMV | Best for absolute beginners |
> 💡 **A Quick Tip on "Hidden" Costs:**
Don't just look for the lowest transaction rate. A gateway with a 1.7% fee that suffers from a 70% transaction success rate will cost you far more in abandoned carts than a 2.0% gateway (like Razorpay) that boasts an 85–90% success rate. If you are a standard registered business, **Razorpay** or **Cashfree** remain the overall best operational choices.