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Quick Commerce · IndiaHead-to-head · 28 May

Quick Commerce · India · AI search head-to-head

Swiggy Instamart vs Zepto in AI search

As of 28 May 2026, Swiggy Instamart and Zepto are effectively tied in quick commerce AI answers, each cited in about 98.7% of responses across ChatGPT, Gemini, and Google AI Mode in India.

Swiggy Instamart

98.7% · rank #3

Zepto

98.7% · rank #2

Quick Commerce · 28 May 2026

Swiggy Instamart vs Zepto: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Swiggy Instamart and Zepto for quick commerce buyer questions in India, as of 28 May 2026.

Swiggy Instamart vs Zepto: side-by-side AI citation metrics
MetricOverall citation shareSwiggy Instamart98.7%Zepto98.7%
MetricOverall rankSwiggy Instamart#3Zepto#2
MetricChatGPT shareSwiggy Instamart98%Zepto98%
MetricGemini shareSwiggy Instamart100%Zepto100%
MetricGoogle AI Mode shareSwiggy Instamart98%Zepto98%
MetricDay-over-day changeSwiggy Instamart-0.6%Zepto+0.7%
MetricPositive sentimentSwiggy Instamart44%Zepto46%

Per-engine verdict

ChatGPT

Tied

Swiggy Instamart 98% · Zepto 98%

Gemini

Tied

Swiggy Instamart 100% · Zepto 100%

AI Mode

Tied

Swiggy Instamart 98% · Zepto 98%

Common questions

Who appears more in AI search for quick commerce in India, Swiggy Instamart or Zepto?

Swiggy Instamart and Zepto are effectively tied at about 98.7% citation share as of 28 May 2026.

Does ChatGPT recommend Swiggy Instamart or Zepto more?

On ChatGPT the two are tied, each around 98%.

Is Swiggy Instamart gaining or losing ground against Zepto in AI answers?

Over the CITE Index tracking window, Swiggy Instamart moved from 96.6% to 98.7% citation share and Zepto moved from 98.0% to 98.7%.

How is this Swiggy Instamart vs Zepto comparison measured?

Cite Solutions runs 50 unaided buyer prompts for quick commerce every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 28 May 2026.

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Source: The CITE Index · India, reading of 28 May 2026. See the full Quick Commerce dashboard →CC BY 4.0