As of 2026, the market leader in India’s quick commerce sector is Blinkit, owned by Eternal. Most industry estimates and analyst reports place Blinkit at roughly **45–50%+ market share**, ahead of: 1. Zepto 2. Swiggy Instamart Recent 2026 reports indicate: - Blinkit: ~45–50%+ share - Swiggy Instamart: ~24–27% - Zepto: ~21–29% - Others (BigBasket, Flipkart Minutes, Amazon Now, JioMart): smaller combined share Why Blinkit is leading: - Largest dark-store network (2,200+ stores) - H
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