If you're looking at the **quick-commerce medicines market in India in 2026**, the leading players are: | App | Typical Delivery Promise | Notes | |------|------|------| | Zepto Pharmacy | ~10–20 min in selected areas | Launched pharmacy delivery in major metros and is expanding cautiously due to regulatory requirements. | | PINCODE | ~10 min in supported cities | Uses neighborhood pharmacies rather than dark stores and includes prescription handling and teleconsultation options. | | PillO | ~60 min | Operates through local licensed pharmacies and has expanded to multiple Indian cities including Surat. | | Medstown | ~30 min where available | Focused on hyperlocal medicine fulfillment with teleconsultation support. | | Swiggy Instamart + PharmEasy | Pilot programs | Testing rapid medicine delivery in selected locations. | ### Market trends in 2026 - Medicine delivery is becoming a major extension of quick commerce beyond groceries. - Most companies rely on nearby licensed pharmacies and prescription verification rather than simply stocking medicines in dark stores. - Regulatory compliance remains a major barrier, especially for prescription drugs. - The government has pushed quick-commerce firms to move away from aggressive "10-minute delivery" marketing due to rider-safety concerns, though fast delivery operations continue. ### For Surat specifically Currently, PillO explicitly lists Surat among its active cities. If you're asking from a **startup/business perspective**, medicine quick commerce in 2026 is one of the most interesting categories because it combines: - High repeat purchases - Urgent demand - Local pharmacy partnerships - Prescription and compliance challenges Those compliance requirements are also why the space has fewer dominant players than grocery quick commerce. Are you looking for: 1. The best apps to use as a customer? 2. Market size and startup opportunities? 3. A comparison of Zepto Pharmacy vs PINCODE vs PillO?
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Sources cited · 7
- Zepto enters online pharmacy space with 10 minute medicine delivery - BusinessTodaybusinesstoday.in/india/story/zepto-enters-online-pharmacy-space-with-10-minute-medicine-delivery-488381-2025-08-07
- PhonePe’s PINCODE app launches 24×7 medicine delivery with 10-minute fulfilment in 3 citiespharmacypro.io/news/phonepe-s-pincode-app-launches-24-7-medicine-delivery-with-10-minute-fulfilment-in-3-cities
- PillO - Instant Medicine Delivery in 60 Minutes | Trusted Local Pharmaciesmypillo.in
- Best Medicine Delivery App in India 2026 A Detailed Comparison - Medstownmedstown.com/best-medicine-delivery-app-in-india-2026-a-detailed-comparison
- 🏥 Swiggy's Instamart tests 10 mins medicine delivery with PharmEasyreddit.com/r/indianstartups/comments/1gcckeh
- Why there is no quick commerce platform for medicines?reddit.com/r/indianstartups/comments/1imdso6
- India reins in booming quick-commerce sector over '10-minute' delivery claimreuters.com/sustainability/society-equity/india-reins-booming-quick-commerce-sector-over-10-minute-delivery-claim-2026-01-13