#earned media
Cite Solutions briefs tagged earned media. Newest first.
Do Backlinks Still Matter for AI Search?
Ahrefs studied 75,000 brands: backlinks correlate with AI visibility at 0.218, brand mentions at 0.664. Here is where your link budget should go now.
Does Reddit Help You Get AI Citations?
Reddit drives about 24% of Perplexity's citations but 0.1% of the Gemini app's. Reddit AEO only pays off in some AI engines. Here is the map.
Will Fake AI Citations Reshape Your Visibility?
The Lancet audit shows fake AI citations multiplied 10x in three years. AI engines are about to filter sources harder. Here's what that means for B2B brands.
Why Doesn't ChatGPT Cite Your Brand Blog?
Muck Rack found 94% of AI citations come from earned media. 5W analyzed 680 million citations across five AI engines. Here is why brand blogs lose.
How to Earn a Wikipedia Page for AI Citations
Wikipedia powers 47.9% of ChatGPT's top citations. Most B2B SaaS brands have no page. Here is the notability playbook that actually works.
Reddit + YouTube Are 78% of AI Social Citations
Reddit and YouTube drive 78.2% of AI social media citations. Most B2B SaaS brands invest in the other 22%. Here's the recalibration.
AI Citation Concentration Is Worse Than PageRank
A new audit of 680M AI citations found 15 domains capture 68% of all references, and Wikipedia owns 47.9% of ChatGPT top-10 sources.
Why Reviews Now Drive 75x More AI Citations
A Trustpilot study of 800K AI answers across ChatGPT, Gemini, Perplexity and Google AI Mode found brands with reviews get cited 75x more often.
Why ChatGPT Cites 5 Sources but Claude Cites 13
Muck Rack analyzed 25M links across ChatGPT, Claude, Gemini. Citation rates: 96%, 55%, 82%. Source counts: 5, 13, 8. Each platform retrieves differently.
When the Query Is Fresh, AI Visibility Becomes a PR Problem
New citation research suggests AI answer engines use one source stack for evergreen questions and another for fresh ones. When the prompt is time-sensitive, journalism and recency-rich coverage take a much larger share. That changes who should own visibility during launches, announcements, and category-defining moments.
A Brand With Zero Domain Authority Ranked Top-3 in ChatGPT in 14 Days. Here Is the Playbook.
Otterly.ai built a fictional GEO agency with 7 pages, no schema, and zero domain authority. Then they built 16 off-page citations across 14 days. The result was rank #7 against established competitors, top-3 in ChatGPT, position 2 in Google AI Overviews, and 90 brand mentions. Here is the exact placement mix, the platform-by-platform breakdown, and what the 74% prompt-specificity finding means for content teams.
Brand Authority Is the Strongest Predictor of AI Citations. Most B2B Teams Are Optimizing the Wrong Thing.
Brand web mentions correlate with AI citation frequency at 0.664. Brand search volume comes in at 0.334. Both beat backlinks and content quality scores. A Omniscient Digital analysis of 23,000+ citations found 89% came from earned media, not owned channels. Here's what the data means for B2B strategy.
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