On 2026-06-24, Ather became the most-cited electric 2-wheelers brand across the combined CITE Index — surpassing TVS iQube for the first time since tracking began.
The new reading: Ather 89.2% combined share of voice, versus TVS iQube 88.1% (down 0.2 points day-over-day).
Engine breakdown
- ChatGPT: TVS iQube (97.5% SoV)
- Gemini: Ather (92.5% SoV)
- Google AI Mode: Ather (80.0% SoV)
Why this matters
Leadership changes on AI search are not driven by retail share or paid media — they are driven by citation pool quality. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. Ather's rise above TVS iQube marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.
For brand teams in electric 2-wheelers: this is a citation-pool problem, not a brand-awareness problem.
— The CITE Index, 24 June 2026