On 2026-07-09, Groww became the most-cited investing apps brand across the combined CITE Index — surpassing Zerodha for the first time since tracking began.
The new reading: Groww 88.7% combined share of voice, versus Zerodha 86.7% (down 0.7 points day-over-day).
Engine breakdown
- ChatGPT: Groww (90.0% SoV)
- Gemini: Zerodha (90.0% SoV)
- Google AI Mode: Groww (90.0% SoV)
Why this matters
Leadership changes on AI search are not driven by retail share or paid media — they are driven by citation pool quality. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. Groww's rise above Zerodha marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.
For brand teams in investing apps: this is a citation-pool problem, not a brand-awareness problem.
— The CITE Index, 9 July 2026