Mamaearth hits an all-time high on AI search for d2c skincare.

Mamaearth's combined SoV reaches 16.7% — its highest reading since the CITE Index began tracking on study inception.

Permanent finding·cite.solutions/state-of-ai-india/findings/mamaearth-all-time-high-ai-search-d2c-skincare-may-2026

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Mamaearth reached its highest reading in the CITE Index for d2c skincare: 16.7% combined share of voice across ChatGPT, Gemini, and Google AI Mode.

The previous high was 15.3%. Mamaearth is rank 7 overall today.

Per-engine reading

ChatGPT: 20.0% (rank 5)
Gemini: 12.0% (rank 8)
Google AI Mode: 18.0% (rank 7)

What it means

When a brand sets a new all-time high on the CITE Index, it almost always reflects a fresh citation arriving on one of the three engines — a new ranking piece, a refreshed editorial, or a Reddit thread that the model has started surfacing in its answers. The chart shows the outcome; the source pool shows the cause.

— The CITE Index

The underlying daily edition

This finding draws from the 22 May 2026 edition of D2C Skincare.

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