Pilgrim hits an all-time high on AI search for d2c skincare.

Pilgrim's combined SoV reaches 8.0% — its highest reading since the CITE Index began tracking on study inception.

Permanent finding·cite.solutions/state-of-ai-india/findings/pilgrim-all-time-high-ai-search-d2c-skincare-may-2026

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Pilgrim reached its highest reading in the CITE Index for d2c skincare: 8.0% combined share of voice across ChatGPT, Gemini, and Google AI Mode.

The previous high was 7.3%. Pilgrim is rank 10 overall today.

Per-engine reading

ChatGPT: 18.0% (rank 7)
Gemini: 6.0% (rank 10)
Google AI Mode: 0.0% (rank 11)

What it means

When a brand sets a new all-time high on the CITE Index, it almost always reflects a fresh citation arriving on one of the three engines — a new ranking piece, a refreshed editorial, or a Reddit thread that the model has started surfacing in its answers. The chart shows the outcome; the source pool shows the cause.

— The CITE Index

The underlying daily edition

This finding draws from the 26 May 2026 edition of D2C Skincare.

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