On 2026-06-09, TVS iQube became the most-cited electric 2-wheelers brand across the combined CITE Index — surpassing Ather for the first time since tracking began.
The new reading: TVS iQube 91.9% combined share of voice, versus Ather 89.1% (down 0.4 points day-over-day).
Engine breakdown
- ChatGPT: Ather (100.0% SoV)
- Gemini: Ather (95.9% SoV)
- Google AI Mode: TVS iQube (83.7% SoV)
Why this matters
Leadership changes on AI search are not driven by retail share or paid media — they are driven by citation pool quality. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. TVS iQube's rise above Ather marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.
For brand teams in electric 2-wheelers: this is a citation-pool problem, not a brand-awareness problem.
— The CITE Index, 9 June 2026