On 2026-07-20, Zerodha became the most-cited investing apps brand across the combined CITE Index — surpassing Groww for the first time since tracking began.
The new reading: Zerodha 85.7% combined share of voice, versus Groww 86.7% (down 3.3 points day-over-day).
Engine breakdown
- ChatGPT: Groww (91.8% SoV)
- Gemini: Zerodha (85.7% SoV)
- Google AI Mode: Groww (87.8% SoV)
Why this matters
Leadership changes on AI search are not driven by retail share or paid media — they are driven by citation pool quality. The brand whose sources the AI engines read most heavily wins, regardless of who sells more units. Zerodha's rise above Groww marks a structural shift in which third-party reviewers, ranking sites, and forums the AI surfaces are reading.
For brand teams in investing apps: this is a citation-pool problem, not a brand-awareness problem.
— The CITE Index, 20 July 2026