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Health Insurance · IndiaHead-to-head · 20 Jul

Health Insurance · India · AI search head-to-head

Niva Bupa vs Plum Insurance in AI search

As of 20 July 2026, Niva Bupa is recommended more often than Plum Insurance for health insurance in India: Niva Bupa appears in 90.7% of AI answers versus Plum Insurance's 4.7%, a 86.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Niva Bupa

90.7% · rank #2

Plum Insurance

4.7% · rank #11

Health Insurance · 20 July 2026

Niva Bupa vs Plum Insurance: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Niva Bupa and Plum Insurance for health insurance buyer questions in India, as of 20 July 2026.

Niva Bupa vs Plum Insurance: side-by-side AI citation metrics
MetricOverall citation shareNiva Bupa90.7%Plum Insurance4.7%
MetricOverall rankNiva Bupa#2Plum Insurance#11
MetricChatGPT shareNiva Bupa0%Plum Insurance0%
MetricGemini shareNiva Bupa0%Plum Insurance0%
MetricGoogle AI Mode shareNiva Bupa0%Plum Insurance0%
MetricDay-over-day changeNiva Bupa+2.0%Plum Insurance-3.3%
MetricPositive sentimentNiva Bupa38%Plum Insurance43%

Per-engine verdict

ChatGPT

Tied

Niva Bupa 0% · Plum Insurance 0%

Gemini

Tied

Niva Bupa 0% · Plum Insurance 0%

AI Mode

Tied

Niva Bupa 0% · Plum Insurance 0%

Common questions

Who appears more in AI search for health insurance in India, Niva Bupa or Plum Insurance?

Niva Bupa, with 90.7% citation share versus Plum Insurance's 4.7% as of 20 July 2026.

Does ChatGPT recommend Niva Bupa or Plum Insurance more?

On ChatGPT the two are tied, each around 0%.

Is Niva Bupa gaining or losing ground against Plum Insurance in AI answers?

Over the CITE Index tracking window, Niva Bupa moved from 87.3% to 90.7% citation share and Plum Insurance moved from 8.0% to 4.7%.

How is this Niva Bupa vs Plum Insurance comparison measured?

Cite Solutions runs 50 unaided buyer prompts for health insurance every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 20 July 2026.

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Source: The CITE Index · India, reading of 20 July 2026. See the full Health Insurance dashboard →CC BY 4.0
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