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Investing Apps · IndiaHead-to-head · 29 May

Investing Apps · India · AI search head-to-head

Dhan vs Upstox in AI search

As of 29 May 2026, Upstox is recommended more often than Dhan for investing apps in India: Upstox appears in 54.7% of AI answers versus Dhan's 50.7%, a 4.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Dhan

50.7% · rank #5

Upstox

54.7% · rank #3

Investing Apps · 29 May 2026

Dhan vs Upstox: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Dhan and Upstox for investing apps buyer questions in India, as of 29 May 2026.

Dhan vs Upstox: side-by-side AI citation metrics
MetricOverall citation shareDhan50.7%Upstox54.7%
MetricOverall rankDhan#5Upstox#3
MetricChatGPT shareDhan48%Upstox64%
MetricGemini shareDhan54%Upstox42%
MetricGoogle AI Mode shareDhan50%Upstox58%
MetricDay-over-day changeDhan+11.9%Upstox+3.7%
MetricPositive sentimentDhan70%Upstox67%

Per-engine verdict

ChatGPT

Upstox leads

Dhan 48% · Upstox 64%

Gemini

Dhan leads

Dhan 54% · Upstox 42%

AI Mode

Upstox leads

Dhan 50% · Upstox 58%

Common questions

Who appears more in AI search for investing apps in India, Dhan or Upstox?

Upstox, with 54.7% citation share versus Dhan's 50.7% as of 29 May 2026.

Does ChatGPT recommend Dhan or Upstox more?

ChatGPT cites Upstox more often for investing apps queries (Dhan 48% vs Upstox 64%).

Is Dhan gaining or losing ground against Upstox in AI answers?

Over the CITE Index tracking window, Dhan moved from 39.3% to 50.7% citation share and Upstox moved from 56.7% to 54.7%.

How is this Dhan vs Upstox comparison measured?

Cite Solutions runs 50 unaided buyer prompts for investing apps every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 29 May 2026.

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Source: The CITE Index · India, reading of 29 May 2026. See the full Investing Apps dashboard →CC BY 4.0