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Investing Apps · IndiaHead-to-head · 14 Jul

Investing Apps · India · AI search head-to-head

Dhan vs Upstox in AI search

As of 14 July 2026, Upstox is recommended more often than Dhan for investing apps in India: Upstox appears in 53.1% of AI answers versus Dhan's 39.4%, a 13.7 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Dhan

39.4% · rank #5

Upstox

53.1% · rank #3

Investing Apps · 14 July 2026

Dhan vs Upstox: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Dhan and Upstox for investing apps buyer questions in India, as of 14 July 2026.

Dhan vs Upstox: side-by-side AI citation metrics
MetricOverall citation shareDhan39.4%Upstox53.1%
MetricOverall rankDhan#5Upstox#3
MetricChatGPT shareDhan0%Upstox65%
MetricGemini shareDhan0%Upstox43%
MetricGoogle AI Mode shareDhan0%Upstox51%
MetricDay-over-day changeDhan+4.7%Upstox+1.1%
MetricPositive sentimentDhan57%Upstox49%

Per-engine verdict

ChatGPT

Upstox leads

Dhan 0% · Upstox 65%

Gemini

Upstox leads

Dhan 0% · Upstox 43%

AI Mode

Upstox leads

Dhan 0% · Upstox 51%

Common questions

Who appears more in AI search for investing apps in India, Dhan or Upstox?

Upstox, with 53.1% citation share versus Dhan's 39.4% as of 14 July 2026.

Does ChatGPT recommend Dhan or Upstox more?

ChatGPT cites Upstox more often for investing apps queries (Dhan 0% vs Upstox 65%).

Is Dhan gaining or losing ground against Upstox in AI answers?

Over the CITE Index tracking window, Dhan moved from 39.3% to 39.4% citation share and Upstox moved from 56.7% to 53.1%.

How is this Dhan vs Upstox comparison measured?

Cite Solutions runs 50 unaided buyer prompts for investing apps every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 14 July 2026.

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Source: The CITE Index · India, reading of 14 July 2026. See the full Investing Apps dashboard →CC BY 4.0
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