Upstox slips behind Angel One on a Zerodha outage cycle; Groww holds the index at 89.3%.
Upstox slips behind Angel One on a Zerodha outage cycle; Groww holds the index at 89.3%. Building on Tuesday's reading of a tight Groww-Zerodha lead with a 30-point gap to the chase pack, the chase pack itself reshuffled today. Angel One climbs to rank 3 at 55.3% (+1.3 pts) while Upstox drops to rank 4 at 52.0% (-4.7 pts), the day's largest mover. Groww is unchanged at 89.3% SoV but its citation pool deepened on AI Mode (groww.in 61→66, play.google.com 32→41 cites) and Zerodha gained ground on ChatGPT via outage coverage on ndtv.com and economictimes.indiatimes.com closing the gap to 1.3 pts. INDmoney is the other story under the surface: -2.7 pts to 32.0%, with its AI Mode rank falling from 6 to 7.
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- 19 May
Editor's note
20 May 2026 · 21:00 IST
Cite Solutions Research
Upstox slips behind Angel One on a Zerodha outage cycle; Groww holds the index at 89.3%.
The move
Building on Tuesday's reading of a tight Groww-Zerodha lead with a 30-point gap to the chase pack, the chase pack itself reshuffled today.
Angel One climbs to rank 3 at 55.3% (+1.3 pts) while Upstox drops to rank 4 at 52.0% (-4.7 pts), the day's largest mover.
Groww is unchanged at 89.3% SoV but its citation pool deepened on AI Mode groww.in 61→66play.google.com 32→41 cites and Zerodha gained ground on ChatGPT via outage coverage on ndtv.com and economictimes.indiatimes.com closing the gap to 1.3 pts.
INDmoney is the other story under the surface: -2.7 pts to 32.0%, with its AI Mode rank falling from 6 to 7.
What it means
Two days in, the structural read holds: this is a citation-pool race, not a brand-awareness one.
Groww's stability comes from a fat owned-domain footprint plus a Play Store listing that AI Mode keeps surfacing — 66 + 41 cites between just two URLs.
Upstox's slide is the inverse signal: it has no comparable third-party scaffolding on Gemini (38% SoV there), and a single quiet news cycle is enough to drop it a full rank.
For AEO leads at chase-pack brands, the takeaway is direct: get on the listicles that Gemini and AI Mode pull from equentis.comlemonn.co.ininventiva.co.in before the next outage story hands the narrative to someone else.
What moved this — the receipts
4 cited
Groww
Growing citationAI Mode32 → 41 cites (+9) on AI Mode — largest single-domain gain today, anchoring Groww's AI Mode lead at 90% SoV.
pGroww — Stocks & Mutual Funds (Play Store listing)· play.google.comGroww
Growing citationAI Mode3 → 10 cites (+7) on AI Mode — a LinkedIn pulse piece is now a top-15 source for the category.
lBest Trading App India 2026: Comprehensive Guide· linkedin.comZerodha
Growing citation
Gemini13 → 18 cites (+5) on Gemini — the strongest Gemini-side gain for Zerodha and the reason Gemini's gap to Groww narrowed to flat (84% vs 84%).
eTop 10 Stock Market Apps in India· equentis.comGroww
Growing citation
ChatGPT10 → 13 cites (+3) on ChatGPT — even a competitor's owned domain is now a Groww-context citation, illustrating the asymmetry in the category.
eETMoney.com· etmoney.com
Trajectory · top 5
2 days
Share of voice (%)
Brand position map
Rank × mentions · per engine
Top-left = high mentions, top rank. Bottom-right = high mentions but lower rank — coverage exists but the model isn't placing the brand first.
Engine divergence
Engine divergence
All three agree on #1All three engines name the same #1 brand today (Groww). When this happens, the brand is structurally winning across retrieval surfaces.
Per-engine verdict
Full lineup
11 brands · 3 engines
Source pool
Hover for engine split
Engine fan-out queries
- No fan-out queries surfaced today.
- No fan-out queries surfaced today.
- No fan-out queries surfaced today.
Prompts run today
50 of 50 · full responses on the edition
- 01Best stock investing app India 2026
- 02Best mutual fund app India 2026
- 03Best investing app for beginners India 2026
- 04Best discount broker India 2026
- 05Best zero brokerage app India 2026
- 06Best Indian trading app for intraday 2026
- 07Best Indian app for SIP 2026
- 08Best stock app for long-term investing India 2026
- 09Best investing platform with research India 2026
- 10Best investing app with mobile experience India 2026
- 11Best app to buy stocks India 2026
- 12Best app for IPO investing India 2026
- 13Best app for ETF investing India 2026
- 14Best app to invest in gold India 2026
- 15Best app for bond investing India 2026
- 16Best app for US stocks India 2026
- 17Best app for direct mutual funds India 2026
- 18Best app for index funds India 2026
- 19Best app for tax saving ELSS India 2026
- 20Best app for portfolio tracking India 2026
- 21Most trusted investing app India 2026
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- 25Most reliable broker India 2026
- 26Best regulated investing app India 2026
- 27Lowest brokerage in India 2026
- 28Best fund house in India 2026
- 29Best investing app for senior citizens India 2026
- 30Best investing app uptime India 2026
- 31Best app to start investing India 2026
- 32Best app for monthly SIP India 2026
- 33Best app for goal-based investing India 2026
- 34Best app for tax-efficient investing India 2026
- 35Best robo advisor India 2026
- 36Best app for stock screening India 2026
- 37Best charting app for traders India 2026
- 38Best app for options trading India 2026
- 39Best app for F&O India 2026
- 40Best smallcase platform India 2026
- 41Top investing apps India 2026
- 42Most popular investing app India 2026
- 43Investing app market leader India 2026
- 44Investing app rankings India 2026
- 45Best Indian fintech app 2026
- 46Investing app to use India 2026
- 47Best new investing app India 2026
- 48Investing app recommendation India 2026
- 49Investing app for first-time investor India 2026
- 50Best investing app for active traders India 2026