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Investing Apps · IndiaHead-to-head · 12 Jul

Investing Apps · India · AI search head-to-head

Smallcase vs Upstox in AI search

As of 12 July 2026, Upstox is recommended more often than Smallcase for investing apps in India: Upstox appears in 54.9% of AI answers versus Smallcase's 9.0%, a 45.9 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Smallcase

9.0% · rank #11

Upstox

54.9% · rank #3

Investing Apps · 12 July 2026

Smallcase vs Upstox: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Smallcase and Upstox for investing apps buyer questions in India, as of 12 July 2026.

Smallcase vs Upstox: side-by-side AI citation metrics
MetricOverall citation shareSmallcase9.0%Upstox54.9%
MetricOverall rankSmallcase#11Upstox#3
MetricChatGPT shareSmallcase0%Upstox65%
MetricGemini shareSmallcase0%Upstox52%
MetricGoogle AI Mode shareSmallcase0%Upstox48%
MetricDay-over-day changeSmallcase-0.3%Upstox+4.9%
MetricPositive sentimentSmallcase85%Upstox54%

Per-engine verdict

ChatGPT

Upstox leads

Smallcase 0% · Upstox 65%

Gemini

Upstox leads

Smallcase 0% · Upstox 52%

AI Mode

Upstox leads

Smallcase 0% · Upstox 48%

Common questions

Who appears more in AI search for investing apps in India, Smallcase or Upstox?

Upstox, with 54.9% citation share versus Smallcase's 9.0% as of 12 July 2026.

Does ChatGPT recommend Smallcase or Upstox more?

ChatGPT cites Upstox more often for investing apps queries (Smallcase 0% vs Upstox 65%).

Is Smallcase gaining or losing ground against Upstox in AI answers?

Over the CITE Index tracking window, Smallcase moved from 10.7% to 9.0% citation share and Upstox moved from 56.7% to 54.9%.

How is this Smallcase vs Upstox comparison measured?

Cite Solutions runs 50 unaided buyer prompts for investing apps every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

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Source: The CITE Index · India, reading of 12 July 2026. See the full Investing Apps dashboard →CC BY 4.0
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