In India’s **digital payments ecosystem in 2026**, the market leader depends on the segment: - **UPI consumer payments:** PhonePe is the clear leader. - **Payment gateway for merchants/e-commerce:** Razorpay is widely considered the leader among startups and SMBs, while PayU remains very strong in enterprise payments. ### UPI market leader (largest by transaction volume) PhonePe holds roughly **45%+ UPI market share** by transaction volume in early 2026, ahead of Google Pay at ~33–34%. Recent reports also note: - Ph
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