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The CITE Index/India
20 May 2026 · 21:00 IST·Edition 02 / 02

Razorpay slips 1.3 pts to 98% but the citation pool quietly thickens beneath it — the chase pack is still nowhere.

Razorpay slips 1.3 pts to 98% but the citation pool quietly thickens beneath it — the chase pack is still nowhere. After yesterday's near-total 99.3% lock, Razorpay loses one ChatGPT prompt and prints 98% combined, with Gemini and AI Mode still perfect at 100%. The interesting movement is one rung down: PayU gains 4.7 pts to 66.7%, Cashfree adds 2 pts to 76%, and Juspay climbs from 5.3% to 8% — the first time the second tier has moved in unison. The citation pool widened sharply behind Razorpay: cashfree.com jumped from 45 to 53 cites on ChatGPT, matchyoursaas.com from 22 to 26, and a fresh listicle on bighelpers.in entered with 12 cites in a single day. AI Mode pulled in salarybox.in (5 → 11) and qikink.com (3 → 8), both Razorpay-favorable.

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The Daily Fixing

3 engines · live

ChatGPTChatGPT#1 today

94.0%

-4.0 pts

GeminiGemini#1 today

100.0%

0.0 pts

AI Mode#1 today

100.0%

0.0 pts

Timeline · 2 editions

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Edition #1 across all three engines combined

Editor's note

20 May 2026 · 21:00 IST

Cite Solutions Research

Razorpay slips 1.3 pts to 98% but the citation pool quietly thickens beneath it — the chase pack is still nowhere.

The move

After yesterday's near-total 99.3% lock, Razorpay loses one ChatGPT prompt and prints 98% combined, with Gemini and AI Mode still perfect at 100%.

The interesting movement is one rung down: PayU gains 4.7 pts to 66.7%, Cashfree adds 2 pts to 76%, and Juspay climbs from 5.3% to 8% — the first time the second tier has moved in unison.

The citation pool widened sharply behind Razorpay: cashfree.com jumped from 45 to 53 cites on ChatGPT, matchyoursaas.com from 22 to 26, and a fresh listicle on bighelpers.in entered with 12 cites in a single day.

AI Mode pulled in salarybox.in (5 → 11) and qikink.com (3 → 8), both Razorpay-favorable.

What it means

The headline number went down, the structural position got stronger.

Razorpay's third-party citation moat — the SaaS and ecommerce-tooling blogs that rank for 'best payment gateway India 2026' — is densifying, which is what actually defends an AI-search lead against a competitor's PR cycle.

For PayU, Cashfree, and Juspay, the takeaway is sobering: even a 4.7-point gain doesn't dent rank because the answer template on all three engines now leads with Razorpay and lists the rest.

The category is not a leaderboard race; it's a sentence-structure race, and the second slot in that sentence is where the actual contest lives.

What moved this — the receipts

7 cited

The figures

10

Brands tracked

584

Total mentions

All 3

Engines in agreement on #1

195

Sources cited

Per-engine verdict

Full lineup

10 brands · 3 engines

#BrandSoV1-day Δ3-dayChatGPTGeminiMentions
01Razorpay98.0%1.3%
94%#1
100%#1
100%#1
147
02Cashfree76.0%2.0%
76%#2
84%#2
68%#2
114
03PPayU66.7%4.7%
70%#3
64%#3
66%#3
100
04PBPhonePe Business47.3%1.3%
48%#4
48%#4
46%#5
71
05PBPaytm Business27.3%2.0%
18%#7
16%#8
48%#4
41
06RRazorpayX24.0%0.7%
18%#8
34%#5
20%#6
36
07Instamojo20.7%flat
28%#5
20%#7
14%#8
31
08OOpen20.7%1.3%
20%#6
22%#6
20%#7
31
09Juspay8.0%2.7%
10%#9
12%#9
2%#9
12
10BBharatPe0.7%1.3%
2%#10
0%#10
0%#10
1

Source pool

Hover for engine split

195 domains
rrazorpay.com96
ccashfree.com53ChatGPT
ppayu.in52
sstripe.com30ChatGPT
pphonepe.com28ChatGPT
wwise.com27
mmatchyoursaas.com26ChatGPT
rreddit.com/r/indianstartups26ChatGPT
ggokwik.co20Gemini
pphotonpay.com17Gemini
xxflowpay.com15
ppinelabs.com14
cccavenue.com13ChatGPT
bbighelpers.inNew12ChatGPT
uunlimit.com12Gemini
ssalarybox.in11
llinkedin.com10
rreddit.com/r/indiehackersindia9ChatGPT
rrefrens.com9Gemini
ggrowwwtech.com9ChatGPT
rreddit.com/r/IndiaInvestments9ChatGPT
qqikink.com8
iirpr.agency8Gemini
1123tws.com8
iinfoflick.com7ChatGPT
ppurshology.com7ChatGPT
sstatrys.com6Gemini
iinstamojo.com6ChatGPT
sshopaccino.com6
ppaytm.com6
ttoucanus.com6
ttimesofindia.indiatimes.com6ChatGPT
oopen.money6ChatGPT
pprofitbooks.net5Gemini
ppaymentproviders.io5ChatGPT
eenkash.com5Gemini
rreuters.com5ChatGPT
rreddit.com/r/StartUpIndia5ChatGPT
iinventiva.co.in5ChatGPT
pproductgrowth.in5ChatGPT
mm.dailyhunt.in4Gemini
eeasebuzz.in4
ccapsicummediaworks.com4Gemini
rreddit.com/r/SaaS4ChatGPT
rreddit.com/r/developersIndia4Gemini
rrajeshrnair.com4ChatGPT
ddev.toNew4Gemini
iinfostans.com4Gemini
bbusiness.paytm.com4ChatGPT
iicicibank.com4ChatGPT
hhdfcbank.com4ChatGPT
yyoutube.com4
bbankbazaar.com4Gemini
hhdfc.bank.in4
wwonderpaytec.com3
sstartupbricks.in3Gemini
ddodopayments.com3ChatGPT
rreddit.com/r/youngentrepreneur3ChatGPT
mm.economictimes.com3ChatGPT
ddocs.stripe.com3ChatGPT
bbusiness.phonepe.com3
ssabpaisa.in3Gemini
jjuspay.in3ChatGPT
iicici.bank.in3
ttechcrunch.com3ChatGPT
mm2pfintech.com3Gemini
bbankingthings.com3ChatGPT
kkotak.bank.in3ChatGPT
aaxis.bank.in3
zzoho.com3ChatGPT
ttransactbridge.com3
ddhanaay.com2ChatGPT
ssnapmintbusiness.com2Gemini
yyellowarrow.co.in2
sshop2host.com2ChatGPT
ddeveloper.phonepe.comNew2ChatGPT
sshopify.com2
rreddit.com/r/fintech2ChatGPT
rreddit.com/r/IndiaBusinessNew2ChatGPT
ddanamojo.org2Gemini
fforbes.com2Gemini
iidfcfirst.bank.in2Gemini
ffreo.money2Gemini
wwerize.com2Gemini
ttiimagazine.com2Gemini
mmysa.io2
iinvestingpro.in2ChatGPT
rreddit.com/r/IndiaFinance2ChatGPT
aaxisbank.com2ChatGPT
ppaisabazaar.com2Gemini
kkeka.comNew2ChatGPT
iincorpx.io2Gemini
ttheprint.in2
mmordorintelligence.com2Gemini
ppib.gov.in2Gemini
ddesigningjunctions.comNew1ChatGPT
ppaddle.com1ChatGPT
pprotocloudtechnologies.comNew1Gemini
ssaasindie.comNew1Gemini
cchargebee.comNew1
ccodingclave.com1Gemini
bbfsi.economictimes.indiatimes.comNew1Gemini
aapi.dataforseo.comNew1
wwovlab.inNew1ChatGPT
ttravellgds.comNew1
ddocs.cashfree.comNew1ChatGPT
mmindster.comNew1Gemini
iinai.ioNew1Gemini
tthrivecart.comNew1
ccommunity.zuora.comNew1
rreddit.com/r/StartupsHelpStartupsNew1ChatGPT
rryftpay.com1
rrefreshideas.comNew1Gemini
ppaytmpayments.com1
bbilldesk.com1ChatGPT
bboardinfinity.comNew1Gemini
ffeemonk.comNew1Gemini
hhelixbeat.comNew1Gemini
iin.nttdatapay.com1
rreddit.com/r/ChennaiNew1
kkotak.com1ChatGPT
ssbi.co.inNew1ChatGPT
bbandhan.bank.inNew1Gemini
ggloballawexperts.com1
jjupiter.money1ChatGPT
ffintechfutures.comNew1
iidfcfirstbank.com1ChatGPT
ccardtrail.in1ChatGPT
rrozhisab.comNew1ChatGPT
tthebusinessblog.inNew1ChatGPT
rreddit.com/r/amexindiaNew1ChatGPT
aasianetnews.com1Gemini
mmymudra.com1
oomnicard.in1
rreddit.com/r/IndiaBanksNew1ChatGPT
kknowmoney.in1ChatGPT
mmymoneyway.inNew1ChatGPT
ssc.comNew1
rrazorpaydocumentation.comNew1ChatGPT
rrupeeflow.coNew1ChatGPT
ppaywize.inNew1ChatGPT
rrelayfi.comNew1
ggreythr.com1ChatGPT
wwisemonk.ioNew1Gemini
ppravaherp.comNew1
ddarwinbox.com1
jjarviix.com1ChatGPT
tthedailyperspective.org1ChatGPT
bblog.queuebuster.co1Gemini
rreddit.com/r/IndiaTax1ChatGPT
hhustledge.comNew1ChatGPT
rreddit.com/r/InsideAcquisitionsNew1ChatGPT
ttrubook.aiNew1ChatGPT
rreddit.com/r/u_gst_itbuddiesNew1ChatGPT
rreddit.com/r/smallbusinessindiaNew1ChatGPT
lledgers.cloudNew1
ttechjockey.comNew1
aapps.apple.comNew1
wwebledger.inNew1
ppayoneer.com1Gemini
tthelogicalindian.com1Gemini
aaureatelabs.comNew1Gemini
mmagecomp.comNew1Gemini
ccurlec.comNew1ChatGPT
jjuspay.io1ChatGPT
ddocs.payu.inNew1ChatGPT
ccoinlaw.io1ChatGPT
iimarcgroup.com1ChatGPT
aarceniktechnologies.com1ChatGPT
ffidelity.com1Gemini
wwinvesta.in1Gemini
ppaypal.com1
eeconomictimes.indiatimes.comNew1ChatGPT
rreddit.com/r/UPI1ChatGPT
bbusiness-standard.com1ChatGPT
wworldline.com1Gemini
bbankofmaharashtra.bank.inNew1Gemini
ddecentro.techNew1Gemini
mmanoramayearbook.inNew1Gemini
een.wikipedia.orgNew1Gemini
ppwc.inNew1
ffieldnetglobal.com1ChatGPT
llendingkart.comNew1ChatGPT
rrecurclub.com1
wwatsoo.com1
sseedtable.comNew1
ffintechindiaexpo.comNew1
kknowstartup.comNew1ChatGPT
pperfios.comNew1ChatGPT
bbharatpe.comNew1ChatGPT
ccred.clubNew1ChatGPT
ddripcapital.comNew1ChatGPT
bbharatfintechsummit.com1
gglobalfintechfest.com1
xxpaycheckout.comNew1Gemini

Sentiment composition

PositiveNeutralCautiousNegative
Razorpay54/39/5/3
Cashfree50/46/1/3
PPayU52/44/3/1
PBPhonePe Business49/48/3/0
PBPaytm Business34/63/2/0
RRazorpayX53/33/14/0
Instamojo39/55/6/0
https://cite.solutions/state-of-ai-india/payment-gateways/reports/2026-05-20

Data licensed under CC BY 4.0. Reproduce, distribute, build on this data — including commercially — provided you credit Cite Solutions and link back to cite.solutions/state-of-ai-india.

The CITE Index · India · B2B Payments & Business Banking · Edition 002

Data licensed under CC BY 4.0. Reproduce, distribute, build on it — with credit to Cite Solutions and a link to cite.solutions/state-of-ai-india.

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