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D2C Skincare · IndiaHead-to-head · 21 Jul

D2C Skincare · India · AI search head-to-head

Dot & Key vs Earth Rhythm in AI search

As of 21 July 2026, Dot & Key is recommended more often than Earth Rhythm for d2c skincare in India: Dot & Key appears in 39.5% of AI answers versus Earth Rhythm's 8.5%, a 31.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Dot & Key

39.5% · rank #3

Earth Rhythm

8.5% · rank #10

D2C Skincare · 21 July 2026

Dot & Key vs Earth Rhythm: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Dot & Key and Earth Rhythm for d2c skincare buyer questions in India, as of 21 July 2026.

Dot & Key vs Earth Rhythm: side-by-side AI citation metrics
MetricOverall citation shareDot & Key39.5%Earth Rhythm8.5%
MetricOverall rankDot & Key#3Earth Rhythm#10
MetricChatGPT shareDot & Key0%Earth Rhythm0%
MetricGemini shareDot & Key0%Earth Rhythm0%
MetricGoogle AI Mode shareDot & Key0%Earth Rhythm0%
MetricDay-over-day changeDot & Key-5.2%Earth Rhythm-1.5%
MetricPositive sentimentDot & Key45%Earth Rhythm45%

Per-engine verdict

ChatGPT

Tied

Dot & Key 0% · Earth Rhythm 0%

Gemini

Tied

Dot & Key 0% · Earth Rhythm 0%

AI Mode

Tied

Dot & Key 0% · Earth Rhythm 0%

Common questions

Who appears more in AI search for d2c skincare in India, Dot & Key or Earth Rhythm?

Dot & Key, with 39.5% citation share versus Earth Rhythm's 8.5% as of 21 July 2026.

Does ChatGPT recommend Dot & Key or Earth Rhythm more?

On ChatGPT the two are tied, each around 0%.

Is Dot & Key gaining or losing ground against Earth Rhythm in AI answers?

Over the CITE Index tracking window, Dot & Key moved from 37.3% to 39.5% citation share and Earth Rhythm moved from 2.7% to 8.5%.

How is this Dot & Key vs Earth Rhythm comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.

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Source: The CITE Index · India, reading of 21 July 2026. See the full D2C Skincare dashboard →CC BY 4.0
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