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D2C Skincare · India · The CITE Index

AI search visibility for d2c skincare brands in India

The brands ChatGPT, Gemini, and Google AI Mode recommend when an Indian buyer asks an unaided question. Updated nightly. Every claim links back to the verbatim engine answer that produced it.

Brands tracked

11

Editions to date

46

Engines

03

Open today's edition4 Jul 2026 →Re'equil appeared 7.3% more often in d2c skincare answers today than yesterday.

The Daily Fixing

3 engines · live

ChatGPTChatGPT#1 today

Minimalist

76.0%

■0.0% vs prev

GeminiGemini#1 today

Minimalist

84.0%

▼-4.0% vs prev

AI Mode#1 today

Minimalist

58.0%

▼-10.0% vs prev

Timeline · 46 editions

Click any day to open that edition

  1. Ed 01
    19 May
    Minimalist
  2. Ed 02
    20 May
    Minimalist
  3. Ed 03
    21 May
    Minimalist
  4. Ed 04
    22 May
    Minimalist
  5. Ed 05
    23 May
    Minimalist
  6. Ed 06
    24 May
    Minimalist
  7. Ed 07
    25 May
    Minimalist
  8. Ed 08
    26 May
    Minimalist
  9. Ed 09
    27 May
    Minimalist
  10. Ed 10
    28 May
    Minimalist
  11. Ed 11
    29 May
    Minimalist
  12. Ed 12
    30 May
    Minimalist
  13. Ed 13
    31 May
    Minimalist
  14. Ed 14
    01 Jun
    Minimalist
  15. Ed 15
    02 Jun
    Minimalist
  16. Ed 16
    03 Jun
    Minimalist
  17. Ed 17
    04 Jun
    Minimalist
  18. Ed 18
    05 Jun
    Minimalist
  19. Ed 19
    06 Jun
    Minimalist
  20. Ed 20
    07 Jun
    Minimalist
  21. Ed 21
    08 Jun
    Minimalist
  22. Ed 22
    09 Jun
    Minimalist
  23. Ed 23
    10 Jun
    Minimalist
  24. Ed 24
    11 Jun
    Minimalist
  25. Ed 25
    12 Jun
    Minimalist
  26. Ed 26
    14 Jun
    Minimalist
  27. Ed 27
    15 Jun
    Minimalist
  28. Ed 28
    16 Jun
    Minimalist
  29. Ed 29
    17 Jun
    Minimalist
  30. Ed 30
    18 Jun
    Minimalist
  31. Ed 31
    19 Jun
    Minimalist
  32. Ed 32
    20 Jun
    Minimalist
  33. Ed 33
    21 Jun
    Minimalist
  34. Ed 34
    22 Jun
    Minimalist
  35. Ed 35
    23 Jun
    Minimalist
  36. Ed 36
    24 Jun
    Minimalist
  37. Ed 37
    25 Jun
    Minimalist
  38. Ed 38
    26 Jun
    Minimalist
  39. Ed 39
    27 Jun
    Minimalist
  40. Ed 40
    28 Jun
    Minimalist
  41. Ed 41
    29 Jun
    Minimalist
  42. Ed 42
    30 Jun
    Minimalist
  43. Ed 43
    01 Jul
    Minimalist
  44. Ed 44
    02 Jul
    Minimalist
  45. Ed 45
    03 Jul
    Minimalist
  46. Ed 46
    04 Jul
    Minimalist
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Previously on The CITE Index

3 prior chapters

  1. 3 Jul

    Foxtale appeared 9.3% more often in d2c skincare answers today than yesterday.

  2. 2 Jul

    Dot & Key appeared 4.6% less often in d2c skincare answers today than yesterday.

  3. 1 Jul

    Dot & Key appeared 9.3% more often in d2c skincare answers today than yesterday.

Editor's note

4 July 2026 · 21:00 IST

Cite Solutions Research

Re'equil appeared 7.3% more often in d2c skincare answers today than yesterday.

The move

Minimalist held the lead, named in 72.7% of d2c skincare answers (rank 1). The biggest day-over-day move was Re'equil, which appeared 7.3% more often than yesterday.

Each engine still picks its own favourite — ChatGPT recommended Minimalist most, Gemini led with Minimalist, and Google AI Mode pointed to Minimalist.

What it means

Awaiting editorial review. The reading above is auto-generated from today's data; a Cite Solutions Research analyst will replace this paragraph with a structural read of the day.

What moved this — the receipts

5 cited

Trajectory · top 5

46 days

Share of voice (%)

Brand position map

Rank × mentions · per engine

11 brands

Top-left = high mentions, top rank. Bottom-right = high mentions but lower rank — coverage exists but the model isn't placing the brand first.

Engine divergence

Engine divergence

All three agree on #1

All three engines name the same #1 brand today (Minimalist). When this happens, the brand is structurally winning across retrieval surfaces.

Today's metrics

Today's leader

Minimalist

72.7% share of voice across all engines

Biggest mover

Re'equil

+7.3% on the day

ChatGPT leader

Minimalist

76% on ChatGPT only

Engine gaps

7

brands invisible on 1+ engines

Per-engine verdict

ChatGPTChatGPT
Today's winner

Minimalist

76% share of voice on this engine

Top 3 here

1Minimalist2The Derma Co3Dot & Key
GeminiGemini
Today's winner

Minimalist

84% share of voice on this engine

Top 3 here

1Minimalist2The Derma Co3Plum
AI Mode
Today's winner

Minimalist

58% share of voice on this engine

Top 3 here

1Minimalist2Plum3The Derma Co

Full lineup

11 brands · 3 engines

#BrandSoV1-day Δ3-dayChatGPTGeminiMentions
01Minimalist72.7%▼4.6%
76%#1
84%#1
58%#1
109
02The Derma Co52.0%▼4.0%
62%#2
64%#2
30%#3
78
03Plum42.7%▼1.3%
34%#4
54%#3
40%#2
64
04Dot & Key38.0%▼1.3%
44%#3
48%#4
22%#5
57
05Foxtale27.3%▲3.3%
0%#999
0%#999
0%#999
41
06Re'equil24.0%▲7.3%
0%#999
0%#999
0%#999
36
07Kama Ayurveda14.7%▼0.6%
0%#999
0%#999
0%#999
22
08Forest Essentials13.3%▲1.3%
0%#999
0%#999
0%#999
20
09Mamaearth12.7%▼4.0%
0%#999
0%#999
0%#999
19
10Pilgrim11.3%▲3.3%
0%#999
0%#999
0%#999
17
11Earth Rhythm6.0%▲1.3%
0%#999
0%#999
0%#999
9

Head-to-head

Who AI recommends more

MinimalistvsThe Derma CoMinimalistvsPlumMinimalistvsDot & KeyMinimalistvsFoxtaleThe Derma CovsPlumThe Derma CovsDot & KeyThe Derma CovsFoxtalePlumvsDot & KeyPlumvsFoxtaleDot & KeyvsFoxtale

Source pool

Hover for engine split

0 domains

Sentiment composition

PositiveNeutralCautiousNegative
Minimalist55/39/5/1
The Derma Co37/47/9/6
Plum41/53/3/3
Dot & Key39/56/4/2
Foxtale44/46/2/7
Re'equil44/44/8/3
Kama Ayurveda50/45/5/0

Engine fan-out queries

ChatGPT
  • No fan-out queries surfaced today.
Gemini
  • No fan-out queries surfaced today.
  • No fan-out queries surfaced today.

Prompts run today

50 of 50 · full responses on the edition

  1. 01Best Indian skincare brand 20260 enginesRead receipts →
  2. 02Best Indian face wash 20260 enginesRead receipts →
  3. 03Best Indian face serum 20260 enginesRead receipts →
  4. 04Best Indian moisturizer 20260 enginesRead receipts →
  5. 05Best Indian sunscreen 20260 enginesRead receipts →
  6. 06Best D2C skincare India 20260 enginesRead receipts →
  7. 07Best skincare for Indian skin 20260 enginesRead receipts →
  8. 08Best dermatologist recommended skincare India 20260 enginesRead receipts →
  9. 09Best skincare under 1000 rupees India 20260 enginesRead receipts →
  10. 10Best premium skincare India 20260 enginesRead receipts →
  11. 11Best skincare for acne India 20260 enginesRead receipts →
  12. 12Best skincare for oily skin India 20260 enginesRead receipts →
  13. 13Best skincare for dry skin India 20260 enginesRead receipts →
  14. 14Best skincare for pigmentation India 20260 enginesRead receipts →
  15. 15Best skincare for dark spots India 20260 enginesRead receipts →
  16. 16Best skincare for sensitive skin India 20260 enginesRead receipts →
  17. 17Best skincare for combination skin India 20260 enginesRead receipts →
  18. 18Best anti-aging skincare India 20260 enginesRead receipts →
  19. 19Best skincare for glowing skin India 20260 enginesRead receipts →
  20. 20Best skincare for tan removal India 20260 enginesRead receipts →
  21. 21Best vitamin C serum India 20260 enginesRead receipts →
  22. 22Best niacinamide serum India 20260 enginesRead receipts →
  23. 23Best retinol India 20260 enginesRead receipts →
  24. 24Best salicylic acid face wash India 20260 enginesRead receipts →
  25. 25Best hyaluronic acid serum India 20260 enginesRead receipts →
  26. 26Best AHA BHA exfoliant India 20260 enginesRead receipts →
  27. 27Best peptide serum India 20260 enginesRead receipts →
  28. 28Best azelaic acid India 20260 enginesRead receipts →
  29. 29Best ceramide moisturizer India 20260 enginesRead receipts →
  30. 30Best mineral sunscreen India 20260 enginesRead receipts →
  31. 31Best skincare routine for Indian climate 20260 enginesRead receipts →
  32. 32Best skincare for monsoon India 20260 enginesRead receipts →
  33. 33Best skincare for summer India 20260 enginesRead receipts →
  34. 34Best skincare for winter India 20260 enginesRead receipts →
  35. 35Best skincare for teenagers India 20260 enginesRead receipts →
  36. 36Best skincare for men India 20260 enginesRead receipts →
  37. 37Best skincare for first-time users India 20260 enginesRead receipts →
  38. 38Best skincare for working professionals India 20260 enginesRead receipts →
  39. 39Best night cream India 20260 enginesRead receipts →
  40. 40Best under eye cream India 20260 enginesRead receipts →
  41. 41Most trusted Indian skincare brand 20260 enginesRead receipts →
  42. 42Best Indian skincare brand for dermatologists 20260 enginesRead receipts →
  43. 43Top D2C skincare brands India 20260 enginesRead receipts →
  44. 44Best clean beauty brand India 20260 enginesRead receipts →
  45. 45Best science-backed skincare India 20260 enginesRead receipts →
  46. 46Best Indian skincare on Nykaa 20260 enginesRead receipts →
  47. 47Best Indian skincare on Amazon 20260 enginesRead receipts →
  48. 48Indian skincare brand to try 20260 enginesRead receipts →
  49. 49Best skincare brand recommendation India 20260 enginesRead receipts →
  50. 50Cruelty-free Indian skincare 20260 enginesRead receipts →
View full edition

Who runs this index

The CITE Index is built and published daily by Cite Solutions, a managed GEO agency, using the same measurement pipeline we run for client brands. If you want to know how your own brand shows up when buyers ask ChatGPT, Gemini, or Google AI Mode about d2c skincare or any other category, run an AI visibility audit and get the same per-prompt receipts you see on this page.

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