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D2C Skincare · IndiaHead-to-head · 21 Jul

D2C Skincare · India · AI search head-to-head

Dot & Key vs Forest Essentials in AI search

As of 21 July 2026, Dot & Key is recommended more often than Forest Essentials for d2c skincare in India: Dot & Key appears in 39.5% of AI answers versus Forest Essentials's 18.6%, a 20.9 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Dot & Key

39.5% · rank #3

Forest Essentials

18.6% · rank #7

D2C Skincare · 21 July 2026

Dot & Key vs Forest Essentials: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Dot & Key and Forest Essentials for d2c skincare buyer questions in India, as of 21 July 2026.

Dot & Key vs Forest Essentials: side-by-side AI citation metrics
MetricOverall citation shareDot & Key39.5%Forest Essentials18.6%
MetricOverall rankDot & Key#3Forest Essentials#7
MetricChatGPT shareDot & Key0%Forest Essentials0%
MetricGemini shareDot & Key0%Forest Essentials0%
MetricGoogle AI Mode shareDot & Key0%Forest Essentials0%
MetricDay-over-day changeDot & Key-5.2%Forest Essentials+0.6%
MetricPositive sentimentDot & Key45%Forest Essentials42%

Per-engine verdict

ChatGPT

Tied

Dot & Key 0% · Forest Essentials 0%

Gemini

Tied

Dot & Key 0% · Forest Essentials 0%

AI Mode

Tied

Dot & Key 0% · Forest Essentials 0%

Common questions

Who appears more in AI search for d2c skincare in India, Dot & Key or Forest Essentials?

Dot & Key, with 39.5% citation share versus Forest Essentials's 18.6% as of 21 July 2026.

Does ChatGPT recommend Dot & Key or Forest Essentials more?

On ChatGPT the two are tied, each around 0%.

Is Dot & Key gaining or losing ground against Forest Essentials in AI answers?

Over the CITE Index tracking window, Dot & Key moved from 37.3% to 39.5% citation share and Forest Essentials moved from 16.7% to 18.6%.

How is this Dot & Key vs Forest Essentials comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.

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Source: The CITE Index · India, reading of 21 July 2026. See the full D2C Skincare dashboard →CC BY 4.0
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