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D2C Skincare · IndiaHead-to-head · 28 May

D2C Skincare · India · AI search head-to-head

Dot & Key vs Foxtale in AI search

As of 28 May 2026, Dot & Key is recommended more often than Foxtale for d2c skincare in India: Dot & Key appears in 36.0% of AI answers versus Foxtale's 17.3%, a 18.7 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Dot & Key

36.0% · rank #4

Foxtale

17.3% · rank #5

D2C Skincare · 28 May 2026

Dot & Key vs Foxtale: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Dot & Key and Foxtale for d2c skincare buyer questions in India, as of 28 May 2026.

Dot & Key vs Foxtale: side-by-side AI citation metrics
MetricOverall citation shareDot & Key36.0%Foxtale17.3%
MetricOverall rankDot & Key#4Foxtale#5
MetricChatGPT shareDot & Key40%Foxtale20%
MetricGemini shareDot & Key40%Foxtale18%
MetricGoogle AI Mode shareDot & Key28%Foxtale14%
MetricDay-over-day changeDot & Key-0.7%Foxtale+2.0%
MetricPositive sentimentDot & Key35%Foxtale42%

Per-engine verdict

ChatGPT

Dot & Key leads

Dot & Key 40% · Foxtale 20%

Gemini

Dot & Key leads

Dot & Key 40% · Foxtale 18%

AI Mode

Dot & Key leads

Dot & Key 28% · Foxtale 14%

Common questions

Who appears more in AI search for d2c skincare in India, Dot & Key or Foxtale?

Dot & Key, with 36.0% citation share versus Foxtale's 17.3% as of 28 May 2026.

Does ChatGPT recommend Dot & Key or Foxtale more?

ChatGPT cites Dot & Key more often for d2c skincare queries (Dot & Key 40% vs Foxtale 20%).

Is Dot & Key gaining or losing ground against Foxtale in AI answers?

Over the CITE Index tracking window, Dot & Key moved from 37.3% to 36.0% citation share and Foxtale moved from 17.3% to 17.3%.

How is this Dot & Key vs Foxtale comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 28 May 2026.

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Source: The CITE Index · India, reading of 28 May 2026. See the full D2C Skincare dashboard →CC BY 4.0