D2C Skincare · 28 May 2026
Dot & Key vs Plum: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Dot & Key and Plum for d2c skincare buyer questions in India, as of 28 May 2026.
Per-engine verdict
ChatGPT
Dot & Key leads
Dot & Key 40% · Plum 26%
Gemini
Plum leads
Dot & Key 40% · Plum 46%
AI Mode
Plum leads
Dot & Key 28% · Plum 36%
Common questions
Who appears more in AI search for d2c skincare in India, Dot & Key or Plum?
Dot & Key and Plum are effectively tied at about 36.0% citation share as of 28 May 2026.
Does ChatGPT recommend Dot & Key or Plum more?
ChatGPT cites Dot & Key more often for d2c skincare queries (Dot & Key 40% vs Plum 26%).
Is Dot & Key gaining or losing ground against Plum in AI answers?
Over the CITE Index tracking window, Dot & Key moved from 37.3% to 36.0% citation share and Plum moved from 48.0% to 36.0%.
How is this Dot & Key vs Plum comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 28 May 2026.
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