D2C Skincare · India · AI search head-to-head
Dot & Key vs Plum in AI search
As of 21 July 2026, Dot & Key is recommended more often than Plum for d2c skincare in India: Dot & Key appears in 39.5% of AI answers versus Plum's 38.0%, a 1.5 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
D2C Skincare · 21 July 2026
Dot & Key vs Plum: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Dot & Key and Plum for d2c skincare buyer questions in India, as of 21 July 2026.
Per-engine verdict
ChatGPT
Tied
Dot & Key 0% · Plum 0%
Gemini
Tied
Dot & Key 0% · Plum 0%
AI Mode
Tied
Dot & Key 0% · Plum 0%
Common questions
Who appears more in AI search for d2c skincare in India, Dot & Key or Plum?
Dot & Key, with 39.5% citation share versus Plum's 38.0% as of 21 July 2026.
Does ChatGPT recommend Dot & Key or Plum more?
On ChatGPT the two are tied, each around 0%.
Is Dot & Key gaining or losing ground against Plum in AI answers?
Over the CITE Index tracking window, Dot & Key moved from 37.3% to 39.5% citation share and Plum moved from 48.0% to 38.0%.
How is this Dot & Key vs Plum comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.
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