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D2C Skincare · IndiaHead-to-head · 17 Jul

D2C Skincare · India · AI search head-to-head

Dot & Key vs Re'equil in AI search

As of 17 July 2026, Dot & Key is recommended more often than Re'equil for d2c skincare in India: Dot & Key appears in 40.7% of AI answers versus Re'equil's 24.0%, a 16.7 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Dot & Key

40.7% · rank #4

Re'equil

24.0% · rank #6

D2C Skincare · 17 July 2026

Dot & Key vs Re'equil: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Dot & Key and Re'equil for d2c skincare buyer questions in India, as of 17 July 2026.

Dot & Key vs Re'equil: side-by-side AI citation metrics
MetricOverall citation shareDot & Key40.7%Re'equil24.0%
MetricOverall rankDot & Key#4Re'equil#6
MetricChatGPT shareDot & Key0%Re'equil0%
MetricGemini shareDot & Key0%Re'equil0%
MetricGoogle AI Mode shareDot & Key0%Re'equil0%
MetricDay-over-day changeDot & Key+2.7%Re'equil+2.7%
MetricPositive sentimentDot & Key43%Re'equil56%

Per-engine verdict

ChatGPT

Tied

Dot & Key 0% · Re'equil 0%

Gemini

Tied

Dot & Key 0% · Re'equil 0%

AI Mode

Tied

Dot & Key 0% · Re'equil 0%

Common questions

Who appears more in AI search for d2c skincare in India, Dot & Key or Re'equil?

Dot & Key, with 40.7% citation share versus Re'equil's 24.0% as of 17 July 2026.

Does ChatGPT recommend Dot & Key or Re'equil more?

On ChatGPT the two are tied, each around 0%.

Is Dot & Key gaining or losing ground against Re'equil in AI answers?

Over the CITE Index tracking window, Dot & Key moved from 37.3% to 40.7% citation share and Re'equil moved from 12.7% to 24.0%.

How is this Dot & Key vs Re'equil comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 17 July 2026.

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Source: The CITE Index · India, reading of 17 July 2026. See the full D2C Skincare dashboard →CC BY 4.0
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