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D2C Skincare · IndiaHead-to-head · 30 May

D2C Skincare · India · AI search head-to-head

Dot & Key vs Re'equil in AI search

As of 30 May 2026, Dot & Key is recommended more often than Re'equil for d2c skincare in India: Dot & Key appears in 31.3% of AI answers versus Re'equil's 16.0%, a 15.3 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Dot & Key

31.3% · rank #4

Re'equil

16.0% · rank #5

D2C Skincare · 30 May 2026

Dot & Key vs Re'equil: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Dot & Key and Re'equil for d2c skincare buyer questions in India, as of 30 May 2026.

Dot & Key vs Re'equil: side-by-side AI citation metrics
MetricOverall citation shareDot & Key31.3%Re'equil16.0%
MetricOverall rankDot & Key#4Re'equil#5
MetricChatGPT shareDot & Key24%Re'equil20%
MetricGemini shareDot & Key42%Re'equil26%
MetricGoogle AI Mode shareDot & Key28%Re'equil2%
MetricDay-over-day changeDot & Key-2.0%Re'equil-2.0%
MetricPositive sentimentDot & Key38%Re'equil33%

Per-engine verdict

ChatGPT

Dot & Key leads

Dot & Key 24% · Re'equil 20%

Gemini

Dot & Key leads

Dot & Key 42% · Re'equil 26%

AI Mode

Dot & Key leads

Dot & Key 28% · Re'equil 2%

Common questions

Who appears more in AI search for d2c skincare in India, Dot & Key or Re'equil?

Dot & Key, with 31.3% citation share versus Re'equil's 16.0% as of 30 May 2026.

Does ChatGPT recommend Dot & Key or Re'equil more?

ChatGPT cites Dot & Key more often for d2c skincare queries (Dot & Key 24% vs Re'equil 20%).

Is Dot & Key gaining or losing ground against Re'equil in AI answers?

Over the CITE Index tracking window, Dot & Key moved from 37.3% to 31.3% citation share and Re'equil moved from 12.7% to 16.0%.

How is this Dot & Key vs Re'equil comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 30 May 2026.

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Source: The CITE Index · India, reading of 30 May 2026. See the full D2C Skincare dashboard →CC BY 4.0