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D2C Skincare · IndiaHead-to-head · 21 Jul

D2C Skincare · India · AI search head-to-head

Earth Rhythm vs Minimalist in AI search

As of 21 July 2026, Minimalist is recommended more often than Earth Rhythm for d2c skincare in India: Minimalist appears in 80.6% of AI answers versus Earth Rhythm's 8.5%, a 72.1 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Earth Rhythm

8.5% · rank #10

Minimalist

80.6% · rank #1

D2C Skincare · 21 July 2026

Earth Rhythm vs Minimalist: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Earth Rhythm and Minimalist for d2c skincare buyer questions in India, as of 21 July 2026.

Earth Rhythm vs Minimalist: side-by-side AI citation metrics
MetricOverall citation shareEarth Rhythm8.5%Minimalist80.6%
MetricOverall rankEarth Rhythm#10Minimalist#1
MetricChatGPT shareEarth Rhythm0%Minimalist0%
MetricGemini shareEarth Rhythm0%Minimalist0%
MetricGoogle AI Mode shareEarth Rhythm0%Minimalist0%
MetricDay-over-day changeEarth Rhythm-1.5%Minimalist-2.1%
MetricPositive sentimentEarth Rhythm45%Minimalist56%

Per-engine verdict

ChatGPT

Tied

Earth Rhythm 0% · Minimalist 0%

Gemini

Tied

Earth Rhythm 0% · Minimalist 0%

AI Mode

Tied

Earth Rhythm 0% · Minimalist 0%

Common questions

Who appears more in AI search for d2c skincare in India, Earth Rhythm or Minimalist?

Minimalist, with 80.6% citation share versus Earth Rhythm's 8.5% as of 21 July 2026.

Does ChatGPT recommend Earth Rhythm or Minimalist more?

On ChatGPT the two are tied, each around 0%.

Is Earth Rhythm gaining or losing ground against Minimalist in AI answers?

Over the CITE Index tracking window, Earth Rhythm moved from 2.7% to 8.5% citation share and Minimalist moved from 73.3% to 80.6%.

How is this Earth Rhythm vs Minimalist comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.

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Source: The CITE Index · India, reading of 21 July 2026. See the full D2C Skincare dashboard →CC BY 4.0
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