D2C Skincare · India · AI search head-to-head
Earth Rhythm vs Minimalist in AI search
As of 12 July 2026, Minimalist is recommended more often than Earth Rhythm for d2c skincare in India: Minimalist appears in 76.7% of AI answers versus Earth Rhythm's 2.7%, a 74.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
2.7% · rank #11
76.7% · rank #1
D2C Skincare · 12 July 2026
Earth Rhythm vs Minimalist: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Earth Rhythm and Minimalist for d2c skincare buyer questions in India, as of 12 July 2026.
Per-engine verdict
ChatGPT
Minimalist leads
Earth Rhythm 4% · Minimalist 80%
Gemini
Minimalist leads
Earth Rhythm 4% · Minimalist 86%
AI Mode
Minimalist leads
Earth Rhythm 0% · Minimalist 64%
Common questions
Who appears more in AI search for d2c skincare in India, Earth Rhythm or Minimalist?
Minimalist, with 76.7% citation share versus Earth Rhythm's 2.7% as of 12 July 2026.
Does ChatGPT recommend Earth Rhythm or Minimalist more?
ChatGPT cites Minimalist more often for d2c skincare queries (Earth Rhythm 4% vs Minimalist 80%).
Is Earth Rhythm gaining or losing ground against Minimalist in AI answers?
Over the CITE Index tracking window, Earth Rhythm moved from 2.7% to 2.7% citation share and Minimalist moved from 73.3% to 76.7%.
How is this Earth Rhythm vs Minimalist comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.
AI visibility audit
Is your brand winning or losing in AI search?
We measure how often ChatGPT, Gemini, and Google AI Mode recommend your brand, which sources they cite, and where competitors are pulling ahead. Then we fix it.