AEO 101Single source of truth on AEO
D2C Skincare · IndiaHead-to-head · 12 Jul

D2C Skincare · India · AI search head-to-head

Earth Rhythm vs The Derma Co in AI search

As of 12 July 2026, The Derma Co is recommended more often than Earth Rhythm for d2c skincare in India: The Derma Co appears in 52.7% of AI answers versus Earth Rhythm's 2.7%, a 50.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Earth Rhythm

2.7% · rank #11

The Derma Co

52.7% · rank #2

D2C Skincare · 12 July 2026

Earth Rhythm vs The Derma Co: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Earth Rhythm and The Derma Co for d2c skincare buyer questions in India, as of 12 July 2026.

Earth Rhythm vs The Derma Co: side-by-side AI citation metrics
MetricOverall citation shareEarth Rhythm2.7%The Derma Co52.7%
MetricOverall rankEarth Rhythm#11The Derma Co#2
MetricChatGPT shareEarth Rhythm4%The Derma Co0%
MetricGemini shareEarth Rhythm4%The Derma Co0%
MetricGoogle AI Mode shareEarth Rhythm0%The Derma Co0%
MetricDay-over-day changeEarth Rhythm+0.0%The Derma Co+0.0%
MetricPositive sentimentEarth Rhythm50%The Derma Co46%

Per-engine verdict

ChatGPT

Earth Rhythm leads

Earth Rhythm 4% · The Derma Co 0%

Gemini

Earth Rhythm leads

Earth Rhythm 4% · The Derma Co 0%

AI Mode

Tied

Earth Rhythm 0% · The Derma Co 0%

Common questions

Who appears more in AI search for d2c skincare in India, Earth Rhythm or The Derma Co?

The Derma Co, with 52.7% citation share versus Earth Rhythm's 2.7% as of 12 July 2026.

Does ChatGPT recommend Earth Rhythm or The Derma Co more?

ChatGPT cites Earth Rhythm more often for d2c skincare queries (Earth Rhythm 4% vs The Derma Co 0%).

Is Earth Rhythm gaining or losing ground against The Derma Co in AI answers?

Over the CITE Index tracking window, Earth Rhythm moved from 2.7% to 2.7% citation share and The Derma Co moved from 38.0% to 52.7%.

How is this Earth Rhythm vs The Derma Co comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

AI visibility audit

Is your brand winning or losing in AI search?

We measure how often ChatGPT, Gemini, and Google AI Mode recommend your brand, which sources they cite, and where competitors are pulling ahead. Then we fix it.

Source: The CITE Index · India, reading of 12 July 2026. See the full D2C Skincare dashboard →CC BY 4.0
.md