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D2C Skincare · IndiaHead-to-head · 21 Jul

D2C Skincare · India · AI search head-to-head

Earth Rhythm vs The Derma Co in AI search

As of 21 July 2026, The Derma Co is recommended more often than Earth Rhythm for d2c skincare in India: The Derma Co appears in 57.4% of AI answers versus Earth Rhythm's 8.5%, a 48.9 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Earth Rhythm

8.5% · rank #10

The Derma Co

57.4% · rank #2

D2C Skincare · 21 July 2026

Earth Rhythm vs The Derma Co: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Earth Rhythm and The Derma Co for d2c skincare buyer questions in India, as of 21 July 2026.

Earth Rhythm vs The Derma Co: side-by-side AI citation metrics
MetricOverall citation shareEarth Rhythm8.5%The Derma Co57.4%
MetricOverall rankEarth Rhythm#10The Derma Co#2
MetricChatGPT shareEarth Rhythm0%The Derma Co0%
MetricGemini shareEarth Rhythm0%The Derma Co0%
MetricGoogle AI Mode shareEarth Rhythm0%The Derma Co0%
MetricDay-over-day changeEarth Rhythm-1.5%The Derma Co-5.9%
MetricPositive sentimentEarth Rhythm45%The Derma Co41%

Per-engine verdict

ChatGPT

Tied

Earth Rhythm 0% · The Derma Co 0%

Gemini

Tied

Earth Rhythm 0% · The Derma Co 0%

AI Mode

Tied

Earth Rhythm 0% · The Derma Co 0%

Common questions

Who appears more in AI search for d2c skincare in India, Earth Rhythm or The Derma Co?

The Derma Co, with 57.4% citation share versus Earth Rhythm's 8.5% as of 21 July 2026.

Does ChatGPT recommend Earth Rhythm or The Derma Co more?

On ChatGPT the two are tied, each around 0%.

Is Earth Rhythm gaining or losing ground against The Derma Co in AI answers?

Over the CITE Index tracking window, Earth Rhythm moved from 2.7% to 8.5% citation share and The Derma Co moved from 38.0% to 57.4%.

How is this Earth Rhythm vs The Derma Co comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.

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Source: The CITE Index · India, reading of 21 July 2026. See the full D2C Skincare dashboard →CC BY 4.0
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