D2C Skincare · India · AI search head-to-head
Forest Essentials vs Plum in AI search
As of 21 July 2026, Plum is recommended more often than Forest Essentials for d2c skincare in India: Plum appears in 38.0% of AI answers versus Forest Essentials's 18.6%, a 19.4 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
18.6% · rank #7
38.0% · rank #4
D2C Skincare · 21 July 2026
Forest Essentials vs Plum: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Forest Essentials and Plum for d2c skincare buyer questions in India, as of 21 July 2026.
Per-engine verdict
ChatGPT
Tied
Forest Essentials 0% · Plum 0%
Gemini
Tied
Forest Essentials 0% · Plum 0%
AI Mode
Tied
Forest Essentials 0% · Plum 0%
Common questions
Who appears more in AI search for d2c skincare in India, Forest Essentials or Plum?
Plum, with 38.0% citation share versus Forest Essentials's 18.6% as of 21 July 2026.
Does ChatGPT recommend Forest Essentials or Plum more?
On ChatGPT the two are tied, each around 0%.
Is Forest Essentials gaining or losing ground against Plum in AI answers?
Over the CITE Index tracking window, Forest Essentials moved from 16.7% to 18.6% citation share and Plum moved from 48.0% to 38.0%.
How is this Forest Essentials vs Plum comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.
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