D2C Skincare · India · AI search head-to-head
Forest Essentials vs Plum in AI search
As of 16 June 2026, Plum is recommended more often than Forest Essentials for d2c skincare in India: Plum appears in 52.6% of AI answers versus Forest Essentials's 14.1%, a 38.5 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
14.1% · rank #5
52.6% · rank #2
D2C Skincare · 16 June 2026
Forest Essentials vs Plum: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Forest Essentials and Plum for d2c skincare buyer questions in India, as of 16 June 2026.
Per-engine verdict
ChatGPT
Plum leads
Forest Essentials 4% · Plum 27%
Gemini
Plum leads
Forest Essentials 20% · Plum 67%
AI Mode
Plum leads
Forest Essentials 18% · Plum 64%
Common questions
Who appears more in AI search for d2c skincare in India, Forest Essentials or Plum?
Plum, with 52.6% citation share versus Forest Essentials's 14.1% as of 16 June 2026.
Does ChatGPT recommend Forest Essentials or Plum more?
ChatGPT cites Plum more often for d2c skincare queries (Forest Essentials 4% vs Plum 27%).
Is Forest Essentials gaining or losing ground against Plum in AI answers?
Over the CITE Index tracking window, Forest Essentials moved from 16.7% to 14.1% citation share and Plum moved from 48.0% to 52.6%.
How is this Forest Essentials vs Plum comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 16 June 2026.
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