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D2C Skincare · IndiaHead-to-head · 21 Jul

D2C Skincare · India · AI search head-to-head

Forest Essentials vs The Derma Co in AI search

As of 21 July 2026, The Derma Co is recommended more often than Forest Essentials for d2c skincare in India: The Derma Co appears in 57.4% of AI answers versus Forest Essentials's 18.6%, a 38.8 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Forest Essentials

18.6% · rank #7

The Derma Co

57.4% · rank #2

D2C Skincare · 21 July 2026

Forest Essentials vs The Derma Co: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Forest Essentials and The Derma Co for d2c skincare buyer questions in India, as of 21 July 2026.

Forest Essentials vs The Derma Co: side-by-side AI citation metrics
MetricOverall citation shareForest Essentials18.6%The Derma Co57.4%
MetricOverall rankForest Essentials#7The Derma Co#2
MetricChatGPT shareForest Essentials0%The Derma Co0%
MetricGemini shareForest Essentials0%The Derma Co0%
MetricGoogle AI Mode shareForest Essentials0%The Derma Co0%
MetricDay-over-day changeForest Essentials+0.6%The Derma Co-5.9%
MetricPositive sentimentForest Essentials42%The Derma Co41%

Per-engine verdict

ChatGPT

Tied

Forest Essentials 0% · The Derma Co 0%

Gemini

Tied

Forest Essentials 0% · The Derma Co 0%

AI Mode

Tied

Forest Essentials 0% · The Derma Co 0%

Common questions

Who appears more in AI search for d2c skincare in India, Forest Essentials or The Derma Co?

The Derma Co, with 57.4% citation share versus Forest Essentials's 18.6% as of 21 July 2026.

Does ChatGPT recommend Forest Essentials or The Derma Co more?

On ChatGPT the two are tied, each around 0%.

Is Forest Essentials gaining or losing ground against The Derma Co in AI answers?

Over the CITE Index tracking window, Forest Essentials moved from 16.7% to 18.6% citation share and The Derma Co moved from 38.0% to 57.4%.

How is this Forest Essentials vs The Derma Co comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.

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Source: The CITE Index · India, reading of 21 July 2026. See the full D2C Skincare dashboard →CC BY 4.0
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