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D2C Skincare · IndiaHead-to-head · 12 Jul

D2C Skincare · India · AI search head-to-head

Kama Ayurveda vs The Derma Co in AI search

As of 12 July 2026, The Derma Co is recommended more often than Kama Ayurveda for d2c skincare in India: The Derma Co appears in 52.7% of AI answers versus Kama Ayurveda's 11.3%, a 41.4 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Kama Ayurveda

11.3% · rank #9

The Derma Co

52.7% · rank #2

D2C Skincare · 12 July 2026

Kama Ayurveda vs The Derma Co: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Kama Ayurveda and The Derma Co for d2c skincare buyer questions in India, as of 12 July 2026.

Kama Ayurveda vs The Derma Co: side-by-side AI citation metrics
MetricOverall citation shareKama Ayurveda11.3%The Derma Co52.7%
MetricOverall rankKama Ayurveda#9The Derma Co#2
MetricChatGPT shareKama Ayurveda0%The Derma Co0%
MetricGemini shareKama Ayurveda0%The Derma Co0%
MetricGoogle AI Mode shareKama Ayurveda0%The Derma Co0%
MetricDay-over-day changeKama Ayurveda-2.0%The Derma Co+0.0%
MetricPositive sentimentKama Ayurveda24%The Derma Co46%

Per-engine verdict

ChatGPT

Tied

Kama Ayurveda 0% · The Derma Co 0%

Gemini

Tied

Kama Ayurveda 0% · The Derma Co 0%

AI Mode

Tied

Kama Ayurveda 0% · The Derma Co 0%

Common questions

Who appears more in AI search for d2c skincare in India, Kama Ayurveda or The Derma Co?

The Derma Co, with 52.7% citation share versus Kama Ayurveda's 11.3% as of 12 July 2026.

Does ChatGPT recommend Kama Ayurveda or The Derma Co more?

On ChatGPT the two are tied, each around 0%.

Is Kama Ayurveda gaining or losing ground against The Derma Co in AI answers?

Over the CITE Index tracking window, Kama Ayurveda moved from 14.0% to 11.3% citation share and The Derma Co moved from 38.0% to 52.7%.

How is this Kama Ayurveda vs The Derma Co comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

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Source: The CITE Index · India, reading of 12 July 2026. See the full D2C Skincare dashboard →CC BY 4.0
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