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Health Insurance · IndiaHead-to-head · 28 May

Health Insurance · India · AI search head-to-head

Aditya Birla Health vs Niva Bupa in AI search

As of 28 May 2026, Niva Bupa is recommended more often than Aditya Birla Health for health insurance in India: Niva Bupa appears in 91.3% of AI answers versus Aditya Birla Health's 68.7%, a 22.6 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Aditya Birla Health

68.7% · rank #3

Niva Bupa

91.3% · rank #2

Health Insurance · 28 May 2026

Aditya Birla Health vs Niva Bupa: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Aditya Birla Health and Niva Bupa for health insurance buyer questions in India, as of 28 May 2026.

Aditya Birla Health vs Niva Bupa: side-by-side AI citation metrics
MetricOverall citation shareAditya Birla Health68.7%Niva Bupa91.3%
MetricOverall rankAditya Birla Health#3Niva Bupa#2
MetricChatGPT shareAditya Birla Health58%Niva Bupa96%
MetricGemini shareAditya Birla Health70%Niva Bupa90%
MetricGoogle AI Mode shareAditya Birla Health78%Niva Bupa88%
MetricDay-over-day changeAditya Birla Health+10.0%Niva Bupa+3.3%
MetricPositive sentimentAditya Birla Health41%Niva Bupa33%

Per-engine verdict

ChatGPT

Niva Bupa leads

Aditya Birla Health 58% · Niva Bupa 96%

Gemini

Niva Bupa leads

Aditya Birla Health 70% · Niva Bupa 90%

AI Mode

Niva Bupa leads

Aditya Birla Health 78% · Niva Bupa 88%

Common questions

Who appears more in AI search for health insurance in India, Aditya Birla Health or Niva Bupa?

Niva Bupa, with 91.3% citation share versus Aditya Birla Health's 68.7% as of 28 May 2026.

Does ChatGPT recommend Aditya Birla Health or Niva Bupa more?

ChatGPT cites Niva Bupa more often for health insurance queries (Aditya Birla Health 58% vs Niva Bupa 96%).

Is Aditya Birla Health gaining or losing ground against Niva Bupa in AI answers?

Over the CITE Index tracking window, Aditya Birla Health moved from 67.3% to 68.7% citation share and Niva Bupa moved from 87.3% to 91.3%.

How is this Aditya Birla Health vs Niva Bupa comparison measured?

Cite Solutions runs 50 unaided buyer prompts for health insurance every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 28 May 2026.

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Source: The CITE Index · India, reading of 28 May 2026. See the full Health Insurance dashboard →CC BY 4.0