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Health Insurance · IndiaHead-to-head · 13 Jul

Health Insurance · India · AI search head-to-head

Aditya Birla Health vs Niva Bupa in AI search

As of 13 July 2026, Niva Bupa is recommended more often than Aditya Birla Health for health insurance in India: Niva Bupa appears in 80.3% of AI answers versus Aditya Birla Health's 69.4%, a 10.9 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Aditya Birla Health

69.4% · rank #3

Niva Bupa

80.3% · rank #2

Health Insurance · 13 July 2026

Aditya Birla Health vs Niva Bupa: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Aditya Birla Health and Niva Bupa for health insurance buyer questions in India, as of 13 July 2026.

Aditya Birla Health vs Niva Bupa: side-by-side AI citation metrics
MetricOverall citation shareAditya Birla Health69.4%Niva Bupa80.3%
MetricOverall rankAditya Birla Health#3Niva Bupa#2
MetricChatGPT shareAditya Birla Health65%Niva Bupa86%
MetricGemini shareAditya Birla Health80%Niva Bupa84%
MetricGoogle AI Mode shareAditya Birla Health63%Niva Bupa71%
MetricDay-over-day changeAditya Birla Health+2.1%Niva Bupa-4.1%
MetricPositive sentimentAditya Birla Health50%Niva Bupa36%

Per-engine verdict

ChatGPT

Niva Bupa leads

Aditya Birla Health 65% · Niva Bupa 86%

Gemini

Niva Bupa leads

Aditya Birla Health 80% · Niva Bupa 84%

AI Mode

Niva Bupa leads

Aditya Birla Health 63% · Niva Bupa 71%

Common questions

Who appears more in AI search for health insurance in India, Aditya Birla Health or Niva Bupa?

Niva Bupa, with 80.3% citation share versus Aditya Birla Health's 69.4% as of 13 July 2026.

Does ChatGPT recommend Aditya Birla Health or Niva Bupa more?

ChatGPT cites Niva Bupa more often for health insurance queries (Aditya Birla Health 65% vs Niva Bupa 86%).

Is Aditya Birla Health gaining or losing ground against Niva Bupa in AI answers?

Over the CITE Index tracking window, Aditya Birla Health moved from 67.3% to 69.4% citation share and Niva Bupa moved from 87.3% to 80.3%.

How is this Aditya Birla Health vs Niva Bupa comparison measured?

Cite Solutions runs 50 unaided buyer prompts for health insurance every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 13 July 2026.

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We measure how often ChatGPT, Gemini, and Google AI Mode recommend your brand, which sources they cite, and where competitors are pulling ahead. Then we fix it.

Source: The CITE Index · India, reading of 13 July 2026. See the full Health Insurance dashboard →CC BY 4.0
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