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Health Insurance · IndiaHead-to-head · 5 Jun

Health Insurance · India · AI search head-to-head

Aditya Birla Health vs Plum Insurance in AI search

As of 5 June 2026, Aditya Birla Health is recommended more often than Plum Insurance for health insurance in India: Aditya Birla Health appears in 63.8% of AI answers versus Plum Insurance's 3.6%, a 60.2 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Aditya Birla Health

63.8% · rank #3

Plum Insurance

3.6% · rank #11

Health Insurance · 5 June 2026

Aditya Birla Health vs Plum Insurance: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Aditya Birla Health and Plum Insurance for health insurance buyer questions in India, as of 5 June 2026.

Aditya Birla Health vs Plum Insurance: side-by-side AI citation metrics
MetricOverall citation shareAditya Birla Health63.8%Plum Insurance3.6%
MetricOverall rankAditya Birla Health#3Plum Insurance#11
MetricChatGPT shareAditya Birla Health57%Plum Insurance2%
MetricGemini shareAditya Birla Health67%Plum Insurance2%
MetricGoogle AI Mode shareAditya Birla Health67%Plum Insurance7%
MetricDay-over-day changeAditya Birla Health-6.2%Plum Insurance-0.4%
MetricPositive sentimentAditya Birla Health38%Plum Insurance0%

Per-engine verdict

ChatGPT

Aditya Birla Health leads

Aditya Birla Health 57% · Plum Insurance 2%

Gemini

Aditya Birla Health leads

Aditya Birla Health 67% · Plum Insurance 2%

AI Mode

Aditya Birla Health leads

Aditya Birla Health 67% · Plum Insurance 7%

Common questions

Who appears more in AI search for health insurance in India, Aditya Birla Health or Plum Insurance?

Aditya Birla Health, with 63.8% citation share versus Plum Insurance's 3.6% as of 5 June 2026.

Does ChatGPT recommend Aditya Birla Health or Plum Insurance more?

ChatGPT cites Aditya Birla Health more often for health insurance queries (Aditya Birla Health 57% vs Plum Insurance 2%).

Is Aditya Birla Health gaining or losing ground against Plum Insurance in AI answers?

Over the CITE Index tracking window, Aditya Birla Health moved from 67.3% to 63.8% citation share and Plum Insurance moved from 8.0% to 3.6%.

How is this Aditya Birla Health vs Plum Insurance comparison measured?

Cite Solutions runs 50 unaided buyer prompts for health insurance every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 5 June 2026.

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Source: The CITE Index · India, reading of 5 June 2026. See the full Health Insurance dashboard →CC BY 4.0