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Health Insurance · IndiaHead-to-head · 20 Jul

Health Insurance · India · AI search head-to-head

Aditya Birla Health vs Plum Insurance in AI search

As of 20 July 2026, Aditya Birla Health is recommended more often than Plum Insurance for health insurance in India: Aditya Birla Health appears in 79.3% of AI answers versus Plum Insurance's 4.7%, a 74.6 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Aditya Birla Health

79.3% · rank #3

Plum Insurance

4.7% · rank #11

Health Insurance · 20 July 2026

Aditya Birla Health vs Plum Insurance: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Aditya Birla Health and Plum Insurance for health insurance buyer questions in India, as of 20 July 2026.

Aditya Birla Health vs Plum Insurance: side-by-side AI citation metrics
MetricOverall citation shareAditya Birla Health79.3%Plum Insurance4.7%
MetricOverall rankAditya Birla Health#3Plum Insurance#11
MetricChatGPT shareAditya Birla Health0%Plum Insurance0%
MetricGemini shareAditya Birla Health0%Plum Insurance0%
MetricGoogle AI Mode shareAditya Birla Health0%Plum Insurance0%
MetricDay-over-day changeAditya Birla Health+4.6%Plum Insurance-3.3%
MetricPositive sentimentAditya Birla Health39%Plum Insurance43%

Per-engine verdict

ChatGPT

Tied

Aditya Birla Health 0% · Plum Insurance 0%

Gemini

Tied

Aditya Birla Health 0% · Plum Insurance 0%

AI Mode

Tied

Aditya Birla Health 0% · Plum Insurance 0%

Common questions

Who appears more in AI search for health insurance in India, Aditya Birla Health or Plum Insurance?

Aditya Birla Health, with 79.3% citation share versus Plum Insurance's 4.7% as of 20 July 2026.

Does ChatGPT recommend Aditya Birla Health or Plum Insurance more?

On ChatGPT the two are tied, each around 0%.

Is Aditya Birla Health gaining or losing ground against Plum Insurance in AI answers?

Over the CITE Index tracking window, Aditya Birla Health moved from 67.3% to 79.3% citation share and Plum Insurance moved from 8.0% to 4.7%.

How is this Aditya Birla Health vs Plum Insurance comparison measured?

Cite Solutions runs 50 unaided buyer prompts for health insurance every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 20 July 2026.

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Source: The CITE Index · India, reading of 20 July 2026. See the full Health Insurance dashboard →CC BY 4.0
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