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Investing Apps · IndiaHead-to-head · 21 Jul

Investing Apps · India · AI search head-to-head

ET Money vs Upstox in AI search

As of 21 July 2026, Upstox is recommended more often than ET Money for investing apps in India: Upstox appears in 48.8% of AI answers versus ET Money's 14.6%, a 34.2 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

ET Money

14.6% · rank #8

Upstox

48.8% · rank #4

Investing Apps · 21 July 2026

ET Money vs Upstox: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat ET Money and Upstox for investing apps buyer questions in India, as of 21 July 2026.

ET Money vs Upstox: side-by-side AI citation metrics
MetricOverall citation shareET Money14.6%Upstox48.8%
MetricOverall rankET Money#8Upstox#4
MetricChatGPT shareET Money0%Upstox0%
MetricGemini shareET Money0%Upstox0%
MetricGoogle AI Mode shareET Money0%Upstox0%
MetricDay-over-day changeET Money-1.0%Upstox+2.5%
MetricPositive sentimentET Money78%Upstox42%

Per-engine verdict

ChatGPT

Tied

ET Money 0% · Upstox 0%

Gemini

Tied

ET Money 0% · Upstox 0%

AI Mode

Tied

ET Money 0% · Upstox 0%

Common questions

Who appears more in AI search for investing apps in India, ET Money or Upstox?

Upstox, with 48.8% citation share versus ET Money's 14.6% as of 21 July 2026.

Does ChatGPT recommend ET Money or Upstox more?

On ChatGPT the two are tied, each around 0%.

Is ET Money gaining or losing ground against Upstox in AI answers?

Over the CITE Index tracking window, ET Money moved from 21.3% to 14.6% citation share and Upstox moved from 56.7% to 48.8%.

How is this ET Money vs Upstox comparison measured?

Cite Solutions runs 50 unaided buyer prompts for investing apps every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.

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We measure how often ChatGPT, Gemini, and Google AI Mode recommend your brand, which sources they cite, and where competitors are pulling ahead. Then we fix it.

Source: The CITE Index · India, reading of 21 July 2026. See the full Investing Apps dashboard →CC BY 4.0
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