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Investing Apps · IndiaHead-to-head · 12 Jul

Investing Apps · India · AI search head-to-head

Paytm Money vs Upstox in AI search

As of 12 July 2026, Upstox is recommended more often than Paytm Money for investing apps in India: Upstox appears in 54.9% of AI answers versus Paytm Money's 15.3%, a 39.6 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Paytm Money

15.3% · rank #8

Upstox

54.9% · rank #3

Investing Apps · 12 July 2026

Paytm Money vs Upstox: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Paytm Money and Upstox for investing apps buyer questions in India, as of 12 July 2026.

Paytm Money vs Upstox: side-by-side AI citation metrics
MetricOverall citation sharePaytm Money15.3%Upstox54.9%
MetricOverall rankPaytm Money#8Upstox#3
MetricChatGPT sharePaytm Money13%Upstox65%
MetricGemini sharePaytm Money6%Upstox52%
MetricGoogle AI Mode sharePaytm Money27%Upstox48%
MetricDay-over-day changePaytm Money-2.0%Upstox+4.9%
MetricPositive sentimentPaytm Money59%Upstox54%

Per-engine verdict

ChatGPT

Upstox leads

Paytm Money 13% · Upstox 65%

Gemini

Upstox leads

Paytm Money 6% · Upstox 52%

AI Mode

Upstox leads

Paytm Money 27% · Upstox 48%

Common questions

Who appears more in AI search for investing apps in India, Paytm Money or Upstox?

Upstox, with 54.9% citation share versus Paytm Money's 15.3% as of 12 July 2026.

Does ChatGPT recommend Paytm Money or Upstox more?

ChatGPT cites Upstox more often for investing apps queries (Paytm Money 13% vs Upstox 65%).

Is Paytm Money gaining or losing ground against Upstox in AI answers?

Over the CITE Index tracking window, Paytm Money moved from 10.0% to 15.3% citation share and Upstox moved from 56.7% to 54.9%.

How is this Paytm Money vs Upstox comparison measured?

Cite Solutions runs 50 unaided buyer prompts for investing apps every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.

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Source: The CITE Index · India, reading of 12 July 2026. See the full Investing Apps dashboard →CC BY 4.0
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