Investing Apps · India · AI search head-to-head
Upstox vs Zerodha in AI search
As of 28 May 2026, Zerodha is recommended more often than Upstox for investing apps in India: Zerodha appears in 89.1% of AI answers versus Upstox's 51.0%, a 38.1 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
Investing Apps · 28 May 2026
Upstox vs Zerodha: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Upstox and Zerodha for investing apps buyer questions in India, as of 28 May 2026.
Per-engine verdict
ChatGPT
Zerodha leads
Upstox 55% · Zerodha 90%
Gemini
Zerodha leads
Upstox 41% · Zerodha 88%
AI Mode
Zerodha leads
Upstox 57% · Zerodha 90%
Common questions
Who appears more in AI search for investing apps in India, Upstox or Zerodha?
Zerodha, with 89.1% citation share versus Upstox's 51.0% as of 28 May 2026.
Does ChatGPT recommend Upstox or Zerodha more?
ChatGPT cites Zerodha more often for investing apps queries (Upstox 55% vs Zerodha 90%).
Is Upstox gaining or losing ground against Zerodha in AI answers?
Over the CITE Index tracking window, Upstox moved from 56.7% to 51.0% citation share and Zerodha moved from 86.7% to 89.1%.
How is this Upstox vs Zerodha comparison measured?
Cite Solutions runs 50 unaided buyer prompts for investing apps every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 28 May 2026.
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