Investing Apps · India · AI search head-to-head
Upstox vs Zerodha in AI search
As of 21 July 2026, Zerodha is recommended more often than Upstox for investing apps in India: Zerodha appears in 83.7% of AI answers versus Upstox's 48.8%, a 34.9 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
Investing Apps · 21 July 2026
Upstox vs Zerodha: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Upstox and Zerodha for investing apps buyer questions in India, as of 21 July 2026.
Per-engine verdict
ChatGPT
Tied
Upstox 0% · Zerodha 0%
Gemini
Tied
Upstox 0% · Zerodha 0%
AI Mode
Tied
Upstox 0% · Zerodha 0%
Common questions
Who appears more in AI search for investing apps in India, Upstox or Zerodha?
Zerodha, with 83.7% citation share versus Upstox's 48.8% as of 21 July 2026.
Does ChatGPT recommend Upstox or Zerodha more?
On ChatGPT the two are tied, each around 0%.
Is Upstox gaining or losing ground against Zerodha in AI answers?
Over the CITE Index tracking window, Upstox moved from 56.7% to 48.8% citation share and Zerodha moved from 86.7% to 83.7%.
How is this Upstox vs Zerodha comparison measured?
Cite Solutions runs 50 unaided buyer prompts for investing apps every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.
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