The CITE Index opens on Quick Commerce with Blinkit and Zepto tied at 98% SoV and the category effectively saturated.

Day one of the Quick Commerce arc finds a three-way wall at the top: Blinkit and Zepto both at 98.0% combined SoV, Swiggy Instamart a hair behind at 96.6%, and the engines split on the gold medal — ChatGPT and AI Mode hand it to Blinkit (95.9% and 100%), while Gemini gives Zepto a clean 100% sweep and pushes Blinkit to rank 2.

BigBasket BB Now opens at 81.6% and Flipkart Minutes at 64.6%, with Flipkart Minutes notably weaker on ChatGPT (49.0%) than on Gemini or AI Mode (both above 71%).

Tata Neu sits sixth and effectively absent at 12.2%, a category outsider on every engine.

The citation pool is wide but tilted toward logistics-SaaS explainers — ithinklogistics.com (34 cites), unicommerce.com (25), swcybernetics.in (22) — rather than mainline business press.

Quick Commerce is the first vertical in the index where the leaders are not fighting for share; they are fighting for differentiation inside a saturated answer.

When three brands all clear 96% SoV, AI search has stopped functioning as a discovery surface and started functioning as a list-recall surface — the prompt returns the same trio in the same order, and the only real lever left is which name lands first.

That makes engine asymmetry the entire game: Blinkit owns ChatGPT and AI Mode, Zepto owns Gemini, and the AEO question for the next 90 days is whether Zepto can break ChatGPT or whether Blinkit can break Gemini.

For BB Now and Flipkart Minutes the picture is harder — they are present but rank-locked at 4 and 5, and their citation backbone leans on logistics-trade domains rather than the consumer press that lifts the top three.

Tata Neu is, on the evidence of day one, not in the AI conversation about quick commerce at all.