D2C Skincare · India · AI search head-to-head
Dot & Key vs Pilgrim in AI search
As of 12 July 2026, Dot & Key is recommended more often than Pilgrim for d2c skincare in India: Dot & Key appears in 38.7% of AI answers versus Pilgrim's 10.7%, a 28.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
D2C Skincare · 12 July 2026
Dot & Key vs Pilgrim: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Dot & Key and Pilgrim for d2c skincare buyer questions in India, as of 12 July 2026.
Per-engine verdict
ChatGPT
Dot & Key leads
Dot & Key 38% · Pilgrim 0%
Gemini
Dot & Key leads
Dot & Key 56% · Pilgrim 0%
AI Mode
Dot & Key leads
Dot & Key 22% · Pilgrim 0%
Common questions
Who appears more in AI search for d2c skincare in India, Dot & Key or Pilgrim?
Dot & Key, with 38.7% citation share versus Pilgrim's 10.7% as of 12 July 2026.
Does ChatGPT recommend Dot & Key or Pilgrim more?
ChatGPT cites Dot & Key more often for d2c skincare queries (Dot & Key 38% vs Pilgrim 0%).
Is Dot & Key gaining or losing ground against Pilgrim in AI answers?
Over the CITE Index tracking window, Dot & Key moved from 37.3% to 38.7% citation share and Pilgrim moved from 6.7% to 10.7%.
How is this Dot & Key vs Pilgrim comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.
AI visibility audit
Is your brand winning or losing in AI search?
We measure how often ChatGPT, Gemini, and Google AI Mode recommend your brand, which sources they cite, and where competitors are pulling ahead. Then we fix it.