D2C Skincare · India · AI search head-to-head
Earth Rhythm vs Plum in AI search
As of 12 July 2026, Plum is recommended more often than Earth Rhythm for d2c skincare in India: Plum appears in 46.0% of AI answers versus Earth Rhythm's 2.7%, a 43.3 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
2.7% · rank #11
46.0% · rank #3
D2C Skincare · 12 July 2026
Earth Rhythm vs Plum: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Earth Rhythm and Plum for d2c skincare buyer questions in India, as of 12 July 2026.
Per-engine verdict
ChatGPT
Plum leads
Earth Rhythm 4% · Plum 34%
Gemini
Plum leads
Earth Rhythm 4% · Plum 64%
AI Mode
Plum leads
Earth Rhythm 0% · Plum 40%
Common questions
Who appears more in AI search for d2c skincare in India, Earth Rhythm or Plum?
Plum, with 46.0% citation share versus Earth Rhythm's 2.7% as of 12 July 2026.
Does ChatGPT recommend Earth Rhythm or Plum more?
ChatGPT cites Plum more often for d2c skincare queries (Earth Rhythm 4% vs Plum 34%).
Is Earth Rhythm gaining or losing ground against Plum in AI answers?
Over the CITE Index tracking window, Earth Rhythm moved from 2.7% to 2.7% citation share and Plum moved from 48.0% to 46.0%.
How is this Earth Rhythm vs Plum comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.
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