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D2C Skincare · IndiaHead-to-head · 5 Jun

D2C Skincare · India · AI search head-to-head

Mamaearth vs Minimalist in AI search

As of 5 June 2026, Mamaearth and Minimalist are effectively tied in d2c skincare AI answers, each cited in about 0.0% of responses across ChatGPT, Gemini, and Google AI Mode in India.

Mamaearth

0.0% · rank #4

Minimalist

0.0% · rank #1

D2C Skincare · 5 June 2026

Mamaearth vs Minimalist: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Mamaearth and Minimalist for d2c skincare buyer questions in India, as of 5 June 2026.

Mamaearth vs Minimalist: side-by-side AI citation metrics
MetricOverall citation shareMamaearth0.0%Minimalist0.0%
MetricOverall rankMamaearth#4Minimalist#1
MetricChatGPT shareMamaearth0%Minimalist0%
MetricGemini shareMamaearth0%Minimalist0%
MetricGoogle AI Mode shareMamaearth0%Minimalist0%
MetricDay-over-day changeMamaearth-13.3%Minimalist-74.7%
MetricPositive sentimentMamaearth0%Minimalist0%

Per-engine verdict

ChatGPT

Tied

Mamaearth 0% · Minimalist 0%

Gemini

Tied

Mamaearth 0% · Minimalist 0%

AI Mode

Tied

Mamaearth 0% · Minimalist 0%

Common questions

Who appears more in AI search for d2c skincare in India, Mamaearth or Minimalist?

Mamaearth and Minimalist are effectively tied at about 0.0% citation share as of 5 June 2026.

Does ChatGPT recommend Mamaearth or Minimalist more?

On ChatGPT the two are tied, each around 0%.

Is Mamaearth gaining or losing ground against Minimalist in AI answers?

Over the CITE Index tracking window, Mamaearth moved from 8.7% to 0.0% citation share and Minimalist moved from 73.3% to 0.0%.

How is this Mamaearth vs Minimalist comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 5 June 2026.

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Source: The CITE Index · India, reading of 5 June 2026. See the full D2C Skincare dashboard →CC BY 4.0