D2C Skincare · India · AI search head-to-head
Mamaearth vs Minimalist in AI search
As of 21 July 2026, Minimalist is recommended more often than Mamaearth for d2c skincare in India: Minimalist appears in 80.6% of AI answers versus Mamaearth's 7.0%, a 73.6 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
7.0% · rank #11
80.6% · rank #1
D2C Skincare · 21 July 2026
Mamaearth vs Minimalist: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Mamaearth and Minimalist for d2c skincare buyer questions in India, as of 21 July 2026.
Per-engine verdict
ChatGPT
Tied
Mamaearth 0% · Minimalist 0%
Gemini
Tied
Mamaearth 0% · Minimalist 0%
AI Mode
Tied
Mamaearth 0% · Minimalist 0%
Common questions
Who appears more in AI search for d2c skincare in India, Mamaearth or Minimalist?
Minimalist, with 80.6% citation share versus Mamaearth's 7.0% as of 21 July 2026.
Does ChatGPT recommend Mamaearth or Minimalist more?
On ChatGPT the two are tied, each around 0%.
Is Mamaearth gaining or losing ground against Minimalist in AI answers?
Over the CITE Index tracking window, Mamaearth moved from 8.7% to 7.0% citation share and Minimalist moved from 73.3% to 80.6%.
How is this Mamaearth vs Minimalist comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.
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