D2C Skincare · India · AI search head-to-head
Mamaearth vs Plum in AI search
As of 21 July 2026, Plum is recommended more often than Mamaearth for d2c skincare in India: Plum appears in 38.0% of AI answers versus Mamaearth's 7.0%, a 31.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
D2C Skincare · 21 July 2026
Mamaearth vs Plum: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Mamaearth and Plum for d2c skincare buyer questions in India, as of 21 July 2026.
Per-engine verdict
ChatGPT
Tied
Mamaearth 0% · Plum 0%
Gemini
Tied
Mamaearth 0% · Plum 0%
AI Mode
Tied
Mamaearth 0% · Plum 0%
Common questions
Who appears more in AI search for d2c skincare in India, Mamaearth or Plum?
Plum, with 38.0% citation share versus Mamaearth's 7.0% as of 21 July 2026.
Does ChatGPT recommend Mamaearth or Plum more?
On ChatGPT the two are tied, each around 0%.
Is Mamaearth gaining or losing ground against Plum in AI answers?
Over the CITE Index tracking window, Mamaearth moved from 8.7% to 7.0% citation share and Plum moved from 48.0% to 38.0%.
How is this Mamaearth vs Plum comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.
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