D2C Skincare · India · AI search head-to-head
Mamaearth vs The Derma Co in AI search
As of 21 July 2026, The Derma Co is recommended more often than Mamaearth for d2c skincare in India: The Derma Co appears in 57.4% of AI answers versus Mamaearth's 7.0%, a 50.4 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
7.0% · rank #11
57.4% · rank #2
D2C Skincare · 21 July 2026
Mamaearth vs The Derma Co: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Mamaearth and The Derma Co for d2c skincare buyer questions in India, as of 21 July 2026.
Per-engine verdict
ChatGPT
Tied
Mamaearth 0% · The Derma Co 0%
Gemini
Tied
Mamaearth 0% · The Derma Co 0%
AI Mode
Tied
Mamaearth 0% · The Derma Co 0%
Common questions
Who appears more in AI search for d2c skincare in India, Mamaearth or The Derma Co?
The Derma Co, with 57.4% citation share versus Mamaearth's 7.0% as of 21 July 2026.
Does ChatGPT recommend Mamaearth or The Derma Co more?
On ChatGPT the two are tied, each around 0%.
Is Mamaearth gaining or losing ground against The Derma Co in AI answers?
Over the CITE Index tracking window, Mamaearth moved from 8.7% to 7.0% citation share and The Derma Co moved from 38.0% to 57.4%.
How is this Mamaearth vs The Derma Co comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.
AI visibility audit
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