D2C Skincare · India · AI search head-to-head
Minimalist vs Plum in AI search
As of 28 May 2026, Minimalist is recommended more often than Plum for d2c skincare in India: Minimalist appears in 70.0% of AI answers versus Plum's 36.0%, a 34.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
70.0% · rank #1
36.0% · rank #3
D2C Skincare · 28 May 2026
Minimalist vs Plum: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Minimalist and Plum for d2c skincare buyer questions in India, as of 28 May 2026.
Per-engine verdict
ChatGPT
Minimalist leads
Minimalist 76% · Plum 26%
Gemini
Minimalist leads
Minimalist 82% · Plum 46%
AI Mode
Minimalist leads
Minimalist 52% · Plum 36%
Common questions
Who appears more in AI search for d2c skincare in India, Minimalist or Plum?
Minimalist, with 70.0% citation share versus Plum's 36.0% as of 28 May 2026.
Does ChatGPT recommend Minimalist or Plum more?
ChatGPT cites Minimalist more often for d2c skincare queries (Minimalist 76% vs Plum 26%).
Is Minimalist gaining or losing ground against Plum in AI answers?
Over the CITE Index tracking window, Minimalist moved from 73.3% to 70.0% citation share and Plum moved from 48.0% to 36.0%.
How is this Minimalist vs Plum comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 28 May 2026.
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