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D2C Skincare · IndiaHead-to-head · 30 May

D2C Skincare · India · AI search head-to-head

Minimalist vs Re'equil in AI search

As of 30 May 2026, Minimalist is recommended more often than Re'equil for d2c skincare in India: Minimalist appears in 74.7% of AI answers versus Re'equil's 16.0%, a 58.7 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Minimalist

74.7% · rank #1

Re'equil

16.0% · rank #5

D2C Skincare · 30 May 2026

Minimalist vs Re'equil: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Minimalist and Re'equil for d2c skincare buyer questions in India, as of 30 May 2026.

Minimalist vs Re'equil: side-by-side AI citation metrics
MetricOverall citation shareMinimalist74.7%Re'equil16.0%
MetricOverall rankMinimalist#1Re'equil#5
MetricChatGPT shareMinimalist86%Re'equil20%
MetricGemini shareMinimalist78%Re'equil26%
MetricGoogle AI Mode shareMinimalist60%Re'equil2%
MetricDay-over-day changeMinimalist+0.7%Re'equil-2.0%
MetricPositive sentimentMinimalist44%Re'equil33%

Per-engine verdict

ChatGPT

Minimalist leads

Minimalist 86% · Re'equil 20%

Gemini

Minimalist leads

Minimalist 78% · Re'equil 26%

AI Mode

Minimalist leads

Minimalist 60% · Re'equil 2%

Common questions

Who appears more in AI search for d2c skincare in India, Minimalist or Re'equil?

Minimalist, with 74.7% citation share versus Re'equil's 16.0% as of 30 May 2026.

Does ChatGPT recommend Minimalist or Re'equil more?

ChatGPT cites Minimalist more often for d2c skincare queries (Minimalist 86% vs Re'equil 20%).

Is Minimalist gaining or losing ground against Re'equil in AI answers?

Over the CITE Index tracking window, Minimalist moved from 73.3% to 74.7% citation share and Re'equil moved from 12.7% to 16.0%.

How is this Minimalist vs Re'equil comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 30 May 2026.

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Source: The CITE Index · India, reading of 30 May 2026. See the full D2C Skincare dashboard →CC BY 4.0