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D2C Skincare · IndiaHead-to-head · 28 May

D2C Skincare · India · AI search head-to-head

Minimalist vs The Derma Co in AI search

As of 28 May 2026, Minimalist is recommended more often than The Derma Co for d2c skincare in India: Minimalist appears in 70.0% of AI answers versus The Derma Co's 43.3%, a 26.7 percentage point gap across ChatGPT, Gemini, and Google AI Mode.

Minimalist

70.0% · rank #1

The Derma Co

43.3% · rank #2

D2C Skincare · 28 May 2026

Minimalist vs The Derma Co: side-by-side AI citation metrics

How ChatGPT, Gemini, and Google AI Mode treat Minimalist and The Derma Co for d2c skincare buyer questions in India, as of 28 May 2026.

Minimalist vs The Derma Co: side-by-side AI citation metrics
MetricOverall citation shareMinimalist70.0%The Derma Co43.3%
MetricOverall rankMinimalist#1The Derma Co#2
MetricChatGPT shareMinimalist76%The Derma Co48%
MetricGemini shareMinimalist82%The Derma Co50%
MetricGoogle AI Mode shareMinimalist52%The Derma Co32%
MetricDay-over-day changeMinimalist-5.3%The Derma Co-0.7%
MetricPositive sentimentMinimalist39%The Derma Co32%

Per-engine verdict

ChatGPT

Minimalist leads

Minimalist 76% · The Derma Co 48%

Gemini

Minimalist leads

Minimalist 82% · The Derma Co 50%

AI Mode

Minimalist leads

Minimalist 52% · The Derma Co 32%

Common questions

Who appears more in AI search for d2c skincare in India, Minimalist or The Derma Co?

Minimalist, with 70.0% citation share versus The Derma Co's 43.3% as of 28 May 2026.

Does ChatGPT recommend Minimalist or The Derma Co more?

ChatGPT cites Minimalist more often for d2c skincare queries (Minimalist 76% vs The Derma Co 48%).

Is Minimalist gaining or losing ground against The Derma Co in AI answers?

Over the CITE Index tracking window, Minimalist moved from 73.3% to 70.0% citation share and The Derma Co moved from 38.0% to 43.3%.

How is this Minimalist vs The Derma Co comparison measured?

Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 28 May 2026.

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Source: The CITE Index · India, reading of 28 May 2026. See the full D2C Skincare dashboard →CC BY 4.0