D2C Skincare · India · AI search head-to-head
Pilgrim vs Plum in AI search
As of 21 July 2026, Plum is recommended more often than Pilgrim for d2c skincare in India: Plum appears in 38.0% of AI answers versus Pilgrim's 10.9%, a 27.1 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
D2C Skincare · 21 July 2026
Pilgrim vs Plum: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Pilgrim and Plum for d2c skincare buyer questions in India, as of 21 July 2026.
Per-engine verdict
ChatGPT
Tied
Pilgrim 0% · Plum 0%
Gemini
Tied
Pilgrim 0% · Plum 0%
AI Mode
Tied
Pilgrim 0% · Plum 0%
Common questions
Who appears more in AI search for d2c skincare in India, Pilgrim or Plum?
Plum, with 38.0% citation share versus Pilgrim's 10.9% as of 21 July 2026.
Does ChatGPT recommend Pilgrim or Plum more?
On ChatGPT the two are tied, each around 0%.
Is Pilgrim gaining or losing ground against Plum in AI answers?
Over the CITE Index tracking window, Pilgrim moved from 6.7% to 10.9% citation share and Plum moved from 48.0% to 38.0%.
How is this Pilgrim vs Plum comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.
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