D2C Skincare · India · AI search head-to-head
Pilgrim vs The Derma Co in AI search
As of 12 July 2026, The Derma Co is recommended more often than Pilgrim for d2c skincare in India: The Derma Co appears in 52.7% of AI answers versus Pilgrim's 10.7%, a 42.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
10.7% · rank #10
52.7% · rank #2
D2C Skincare · 12 July 2026
Pilgrim vs The Derma Co: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Pilgrim and The Derma Co for d2c skincare buyer questions in India, as of 12 July 2026.
Per-engine verdict
ChatGPT
Tied
Pilgrim 0% · The Derma Co 0%
Gemini
Tied
Pilgrim 0% · The Derma Co 0%
AI Mode
Tied
Pilgrim 0% · The Derma Co 0%
Common questions
Who appears more in AI search for d2c skincare in India, Pilgrim or The Derma Co?
The Derma Co, with 52.7% citation share versus Pilgrim's 10.7% as of 12 July 2026.
Does ChatGPT recommend Pilgrim or The Derma Co more?
On ChatGPT the two are tied, each around 0%.
Is Pilgrim gaining or losing ground against The Derma Co in AI answers?
Over the CITE Index tracking window, Pilgrim moved from 6.7% to 10.7% citation share and The Derma Co moved from 38.0% to 52.7%.
How is this Pilgrim vs The Derma Co comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 12 July 2026.
AI visibility audit
Is your brand winning or losing in AI search?
We measure how often ChatGPT, Gemini, and Google AI Mode recommend your brand, which sources they cite, and where competitors are pulling ahead. Then we fix it.