D2C Skincare · India · AI search head-to-head
Plum vs Re'equil in AI search
As of 30 May 2026, Plum is recommended more often than Re'equil for d2c skincare in India: Plum appears in 41.3% of AI answers versus Re'equil's 16.0%, a 25.3 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
D2C Skincare · 30 May 2026
Plum vs Re'equil: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Plum and Re'equil for d2c skincare buyer questions in India, as of 30 May 2026.
Per-engine verdict
ChatGPT
Plum leads
Plum 26% · Re'equil 20%
Gemini
Plum leads
Plum 46% · Re'equil 26%
AI Mode
Plum leads
Plum 52% · Re'equil 2%
Common questions
Who appears more in AI search for d2c skincare in India, Plum or Re'equil?
Plum, with 41.3% citation share versus Re'equil's 16.0% as of 30 May 2026.
Does ChatGPT recommend Plum or Re'equil more?
ChatGPT cites Plum more often for d2c skincare queries (Plum 26% vs Re'equil 20%).
Is Plum gaining or losing ground against Re'equil in AI answers?
Over the CITE Index tracking window, Plum moved from 48.0% to 41.3% citation share and Re'equil moved from 12.7% to 16.0%.
How is this Plum vs Re'equil comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 30 May 2026.
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