D2C Skincare · India · AI search head-to-head
Plum vs The Derma Co in AI search
As of 28 May 2026, The Derma Co is recommended more often than Plum for d2c skincare in India: The Derma Co appears in 43.3% of AI answers versus Plum's 36.0%, a 7.3 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
36.0% · rank #3
43.3% · rank #2
D2C Skincare · 28 May 2026
Plum vs The Derma Co: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Plum and The Derma Co for d2c skincare buyer questions in India, as of 28 May 2026.
Per-engine verdict
ChatGPT
The Derma Co leads
Plum 26% · The Derma Co 48%
Gemini
The Derma Co leads
Plum 46% · The Derma Co 50%
AI Mode
Plum leads
Plum 36% · The Derma Co 32%
Common questions
Who appears more in AI search for d2c skincare in India, Plum or The Derma Co?
The Derma Co, with 43.3% citation share versus Plum's 36.0% as of 28 May 2026.
Does ChatGPT recommend Plum or The Derma Co more?
ChatGPT cites The Derma Co more often for d2c skincare queries (Plum 26% vs The Derma Co 48%).
Is Plum gaining or losing ground against The Derma Co in AI answers?
Over the CITE Index tracking window, Plum moved from 48.0% to 36.0% citation share and The Derma Co moved from 38.0% to 43.3%.
How is this Plum vs The Derma Co comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 28 May 2026.
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