D2C Skincare · India · AI search head-to-head
Plum vs The Derma Co in AI search
As of 15 July 2026, Plum is recommended more often than The Derma Co for d2c skincare in India: Plum appears in 54.0% of AI answers versus The Derma Co's 52.0%, a 2.0 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
54.0% · rank #2
52.0% · rank #3
D2C Skincare · 15 July 2026
Plum vs The Derma Co: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Plum and The Derma Co for d2c skincare buyer questions in India, as of 15 July 2026.
Per-engine verdict
ChatGPT
The Derma Co leads
Plum 0% · The Derma Co 54%
Gemini
The Derma Co leads
Plum 0% · The Derma Co 58%
AI Mode
The Derma Co leads
Plum 0% · The Derma Co 44%
Common questions
Who appears more in AI search for d2c skincare in India, Plum or The Derma Co?
Plum, with 54.0% citation share versus The Derma Co's 52.0% as of 15 July 2026.
Does ChatGPT recommend Plum or The Derma Co more?
ChatGPT cites The Derma Co more often for d2c skincare queries (Plum 0% vs The Derma Co 54%).
Is Plum gaining or losing ground against The Derma Co in AI answers?
Over the CITE Index tracking window, Plum moved from 48.0% to 54.0% citation share and The Derma Co moved from 38.0% to 52.0%.
How is this Plum vs The Derma Co comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 15 July 2026.
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