D2C Skincare · India · AI search head-to-head
Plum vs The Derma Co in AI search
As of 21 July 2026, The Derma Co is recommended more often than Plum for d2c skincare in India: The Derma Co appears in 57.4% of AI answers versus Plum's 38.0%, a 19.4 percentage point gap across ChatGPT, Gemini, and Google AI Mode.
38.0% · rank #4
57.4% · rank #2
D2C Skincare · 21 July 2026
Plum vs The Derma Co: side-by-side AI citation metrics
How ChatGPT, Gemini, and Google AI Mode treat Plum and The Derma Co for d2c skincare buyer questions in India, as of 21 July 2026.
Per-engine verdict
ChatGPT
Tied
Plum 0% · The Derma Co 0%
Gemini
Tied
Plum 0% · The Derma Co 0%
AI Mode
Tied
Plum 0% · The Derma Co 0%
Common questions
Who appears more in AI search for d2c skincare in India, Plum or The Derma Co?
The Derma Co, with 57.4% citation share versus Plum's 38.0% as of 21 July 2026.
Does ChatGPT recommend Plum or The Derma Co more?
On ChatGPT the two are tied, each around 0%.
Is Plum gaining or losing ground against The Derma Co in AI answers?
Over the CITE Index tracking window, Plum moved from 48.0% to 38.0% citation share and The Derma Co moved from 38.0% to 57.4%.
How is this Plum vs The Derma Co comparison measured?
Cite Solutions runs 50 unaided buyer prompts for d2c skincare every night against ChatGPT, Gemini, and Google AI Mode, then measures how often each brand is named. This page reflects the reading from 21 July 2026.
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