The CITE Index5 Jun 2026Edition 18

What ChatGPT, Gemini, and Google AI Mode said about d2c skincare brands in India on 5 June 2026

D2C Skincare recorded 0% citation share across all ten brands this edition, a collection gap; Minimalist led the previous edition at 74.7% citation share.

By Cite Solutions ResearchPublished 5 June 2026Permanent recordCC BY 4.0

D2C Skincare recorded 0% citation share across all ten brands this edition, a collection gap; Minimalist led the previous edition at 74.7% citation share. All ten brands in the D2C Skincare vertical recorded 0% citation share this edition, indicating a data collection anomaly. In the previous edition, Minimalist led with 74.7% share, followed by The Derma Co and Plum, with Mamaearth notable for climbing five rank positions to reach fourth. All three engines agreed on Minimalist in the previous edition. No new source domains were added to the citation pool this edition.

The Daily Fixing

3 engines · live

ChatGPT#1 today

Minimalist

0.0%

▼-68.0% vs prev

Gemini#1 today

Minimalist

0.0%

▼-84.0% vs prev

AI Mode#1 today

Minimalist

0.0%

▼-72.0% vs prev

Timeline · 18 editions

Click any day to open that edition

Previously on The CITE Index

3 prior chapters

Edition #1 across all three engines combined

Minimalist

0 mentions · rank 1 overall

0.0%

Share of voice today

Editor's note

5 June 2026 · 21:00 IST

Cite Solutions Research

D2C Skincare recorded 0% citation share across all ten brands this edition, a collection gap; Minimalist led the previous edition at 74.7% citation share.

The move

All ten brands in the D2C Skincare vertical recorded 0% citation share this edition, indicating a data collection anomaly.

In the previous edition, Minimalist led with 74.7% share, followed by The Derma Co and Plum, with Mamaearth notable for climbing five rank positions to reach fourth.

All three engines agreed on Minimalist in the previous edition. No new source domains were added to the citation pool this edition.

What it means

Minimalist's 74.7% citation share in the previous edition placed it in the competitive-concentration band, dominant but not fully locked, leaving The Derma Co and Plum with non-trivial shares and meaningful platform presence.

The uniform engine agreement on Minimalist across ChatGPT, Gemini, and Google AI Mode in the prior edition made this vertical unusually clean for media-buy planning, reducing the platform-specific risk that complicates strategy in more divided verticals.

This collection gap prevents any inference about whether Mamaearth's five-rank climb in the previous edition has continued or reversed, which is the most consequential open question for operators watching structural shifts in this category.

Strategy decisions should be held until a full-data edition restores the citation signal.

The figures

Brands tracked

Total mentions

All 3

Engines in agreement on #1

Sources cited

Per-engine verdict

ChatGPT

Today's winner

Minimalist

0% share of voice on this engine

Top 3 here

Minimalist 2

The Derma Co 3

Plum

Gemini

Today's winner

Minimalist

0% share of voice on this engine

Top 3 here

Minimalist 2

The Derma Co 3

Plum

AI Mode

Today's winner

Minimalist

0% share of voice on this engine

Top 3 here

Minimalist 2

The Derma Co 3

Plum

Full lineup

11 brands · 3 engines

#BrandSoV1-day Δ3-day

Mentions

Minimalist0.0%▼74.7%

0%#1

The Derma Co0.0%▼44.0%

0%#2

Plum0.0%▼39.3%

0%#3

Mamaearth0.0%▼13.3%

0%#4

Dot & Key0.0%▼36.0%

0%#5

Foxtale0.0%▼22.0%

0%#6

Re'equil0.0%▼19.3%

0%#7

Pilgrim0.0%▼6.7%

0%#8

Earth Rhythm0.0%▼4.0%

0%#9

Forest Essentials0.0%▼18.0%

0%#10

Kama Ayurveda0.0%▼14.7%

0%#11

Source pool

Hover for engine split

0 domains

DomainCitesEngine splitLead

Sentiment composition

PositiveNeutralCautiousNegative

Minimalist0/0/0/0

The Derma Co0/0/0/0

Plum0/0/0/0

Mamaearth0/0/0/0

Dot & Key0/0/0/0

Foxtale0/0/0/0

Re'equil0/0/0/0

Prompt receipts

50 prompts · 3 engines each

Every metric on this edition derives from the answers below. Tap a prompt to expand its verbatim ChatGPT, Gemini, and Google AI Mode responses. One opens at a time so the page stays scannable.

01Best Indian skincare brand 2026
No engine responses captured for this prompt.
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02Best Indian face wash 2026
No engine responses captured for this prompt.
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03Best Indian face serum 2026
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04Best Indian moisturizer 2026
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05Best Indian sunscreen 2026
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06Best D2C skincare India 2026
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07Best skincare for Indian skin 2026
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08Best dermatologist recommended skincare India 2026
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09Best skincare under 1000 rupees India 2026
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10Best premium skincare India 2026
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11Best skincare for acne India 2026
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12Best skincare for oily skin India 2026
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13Best skincare for dry skin India 2026
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14Best skincare for pigmentation India 2026
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15Best skincare for dark spots India 2026
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16Best skincare for sensitive skin India 2026
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17Best skincare for combination skin India 2026
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18Best anti-aging skincare India 2026
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19Best skincare for glowing skin India 2026
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20Best skincare for tan removal India 2026
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21Best vitamin C serum India 2026
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22Best niacinamide serum India 2026
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23Best retinol India 2026
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24Best salicylic acid face wash India 2026
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25Best hyaluronic acid serum India 2026
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26Best AHA BHA exfoliant India 2026
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27Best peptide serum India 2026
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28Best azelaic acid India 2026
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29Best ceramide moisturizer India 2026
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30Best mineral sunscreen India 2026
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31Best skincare routine for Indian climate 2026
No engine responses captured for this prompt.
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32Best skincare for monsoon India 2026
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33Best skincare for summer India 2026
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34Best skincare for winter India 2026
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35Best skincare for teenagers India 2026
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36Best skincare for men India 2026
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37Best skincare for first-time users India 2026
No engine responses captured for this prompt.
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38Best skincare for working professionals India 2026
No engine responses captured for this prompt.
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39Best night cream India 2026
No engine responses captured for this prompt.
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40Best under eye cream India 2026
No engine responses captured for this prompt.
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41Most trusted Indian skincare brand 2026
No engine responses captured for this prompt.
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42Best Indian skincare brand for dermatologists 2026
No engine responses captured for this prompt.
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43Top D2C skincare brands India 2026
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44Best clean beauty brand India 2026
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45Best science-backed skincare India 2026
No engine responses captured for this prompt.
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46Best Indian skincare on Nykaa 2026
No engine responses captured for this prompt.
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47Best Indian skincare on Amazon 2026
No engine responses captured for this prompt.
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48Indian skincare brand to try 2026
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49Best skincare brand recommendation India 2026
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50Cruelty-free Indian skincare 2026
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Cite this edition

CC BY 4.0 · Attribution terms →

https://cite.solutions/state-of-ai-india/skincare/reports/2026-06-05

Data licensed under CC BY 4.0. Reproduce, distribute, build on this data — including commercially — provided you credit Cite Solutions and link back to cite.solutions/state-of-ai-india.

← Previous edition · 2026-06-04 Live dashboard ↗

The CITE Index · India · D2C Skincare · Edition 018

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