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The CITE Index/India
20 May 2026 · 21:00 IST·Edition 02 / 02

Booking.com extends its lead to 93.3% as the citation pool tilts further away from Indian challengers.

Booking.com extends its lead to 93.3% as the citation pool tilts further away from Indian challengers. After yesterday's opening reading at 88%, Booking.com pushes another 5.3 points higher to 93.3% SoV — and now holds 100% SoV on Gemini, a clean sweep across all 50 prompts on that surface. MakeMyTrip (+4.0 pts to 72.7%) and ixigo (+4.7 to 48%) move with it but lose ground in relative terms; the Booking-vs-MakeMyTrip gap widens from 19.3 pp to 20.6 pp. The structural driver is the citation pool: ixigo.com jumps from 14 → 24 cites on ChatGPT, play.google.com app-store listings climb 36 → 46, and a fresh cluster of corporate-travel and review domains (navan.com, happay.com, rippling.com, coaxsoft.com, easemydeal.com) all newly cite Booking.com on Gemini. EaseMyTrip is the only meaningful rank story below the top three — it climbs from rank 9 to rank 6 on ChatGPT — but its overall SoV slips 1.3 pts.

Permanent editioncite.solutions/state-of-ai-india/travel-otas/reports/2026-05-20
Cite this edition

The Daily Fixing

3 engines · live

ChatGPTChatGPT#1 today
B

Booking.com

86.0%

+2.0 pts

GeminiGemini#1 today
B

Booking.com

100.0%

+8.0 pts

AI Mode#1 today
B

Booking.com

94.0%

+6.0 pts

Timeline · 2 editions

Click any day to open that edition

Edition #1 across all three engines combined

B

Booking.com

140 mentions · rank 1 overall

93.3%

Share of voice today

Editor's note

20 May 2026 · 21:00 IST

Cite Solutions Research

Booking.com extends its lead to 93.3% as the citation pool tilts further away from Indian challengers.

The move

After yesterday's opening reading at 88%, Booking.com pushes another 5.3 points higher to 93.3% SoV — and now holds 100% SoV on Gemini, a clean sweep across all 50 prompts on that surface.

MakeMyTrip (+4.0 pts to 72.7%) and ixigo (+4.7 to 48%) move with it but lose ground in relative terms; the Booking-vs-MakeMyTrip gap widens from 19.3 pp to 20.6 pp.

The structural driver is the citation pool: ixigo.com jumps from 14 → 24 cites on ChatGPT, play.google.com app-store listings climb 36 → 46, and a fresh cluster of corporate-travel and review domains navan.comhappay.comrippling.comcoaxsoft.comeasemydeal.com all newly cite Booking.com on Gemini.

EaseMyTrip is the only meaningful rank story below the top three — it climbs from rank 9 to rank 6 on ChatGPT — but its overall SoV slips 1.3 pts.

What it means

Day two confirms what day one hinted at: this is a citation-pool problem, not a brand-awareness problem.

The Indian challengers own their direct-brand domains makemytrip.com is still the single most-cited source at 53 cites, but every third-party comparison list, app-store roundup, and corporate-travel review pulls the answer back toward Booking.com.

Gemini at 100% SoV is the cleanest illustration — when the engine reaches for B2B travel-management write-ups on navan.com or happay.com, there is no Indian challenger in the source set to surface.

For AEO teams at MakeMyTrip, ixigo and EaseMyTrip, the week's work is to land in the listicle corpus easemydeal.comhappyfares.intripzilla.instardrift.ai, not to push more brand-owned content. "Owning your homepage doesn't beat being in the third-party list — and Booking.com is winning the list."

What moved this — the receipts

5 cited

The figures

9

Brands tracked

501

Total mentions

All 3

Engines in agreement on #1

227

Sources cited

Per-engine verdict

ChatGPTChatGPT
Today's winner
B

Booking.com

86% share of voice on this engine

Top 3 here

1BBooking.com2MakeMyTrip3ixigo
GeminiGemini
Today's winner
B

Booking.com

100% share of voice on this engine

Top 3 here

1BBooking.com2MakeMyTrip3ixigo
AI Mode
Today's winner
B

Booking.com

94% share of voice on this engine

Top 3 here

1BBooking.com2MakeMyTrip3ixigo

Full lineup

9 brands · 3 engines

#BrandSoV1-day Δ3-dayChatGPTGeminiMentions
01BBooking.com93.3%5.3%
86%#1
100%#1
94%#1
140
02MakeMyTrip72.7%4.0%
62%#2
76%#2
80%#2
109
03ixigo48.0%4.7%
52%#3
46%#3
46%#3
72
04GGoibibo34.7%2.6%
36%#4
38%#4
30%#4
52
05EaseMyTrip24.0%1.3%
18%#6
26%#6
28%#5
36
06AAgoda20.0%0.7%
16%#7
28%#5
16%#7
30
07Cleartrip15.3%flat
26%#5
10%#9
10%#8
23
08Yatra15.3%1.4%
14%#8
12%#7
20%#6
23
09OOYO10.7%3.3%
14%#9
12%#8
6%#9
16

Source pool

Hover for engine split

227 domains
mmakemytrip.com53
pplay.google.com46
iixigo.com24ChatGPT
sskyscanner.co.in19
sstayvista.com19
aapps.apple.com17Gemini
ggoibibo.com15ChatGPT
eeasemytrip.com14ChatGPT
hhappyfares.in14
tthomascook.in13
iinventiva.co.in11ChatGPT
ssotc.in11
ccashify.in10Gemini
aairindia.com9
ttimesofindia.indiatimes.com9ChatGPT
rreddit.com/r/indianrailways9ChatGPT
rreddit.com/r/AirTravelIndia7ChatGPT
yyatra.com7
ttravelnolimit.com6ChatGPT
aagoda.com6ChatGPT
ttripvexa.com6Gemini
iirctc.co.in6ChatGPT
cconfirmtkt.com6ChatGPT
rredbus.in6ChatGPT
ccleartrip.com5ChatGPT
ggoogle.com5ChatGPT
ggoindigo.in5
ffacebook.com5
ttrivago.in5
bbooking.com5ChatGPT
zzymo.app5ChatGPT
eeasemydeal.com4Gemini
iinstagram.com4
ttripcabinet.com4
ssctinfo.com4ChatGPT
uuber.com4ChatGPT
zzoomcar.com4ChatGPT
rrevv.co.in4
rreddit.com/r/CreditCardsIndia3ChatGPT
ggrabon.in3ChatGPT
yyoutube.com3
ooyorooms.com3ChatGPT
ddeshvideshtravels.com3Gemini
kkesari.in3
ppickyourtrail.com3
rreddit.com/r/SoloTravel_India3
zzingbus.com3ChatGPT
rrailyatri.in3ChatGPT
oolacabs.com3ChatGPT
rrapido.bike3ChatGPT
mmychoize.com3
ddecentro.tech3Gemini
ssimilarweb.com3
ssemrush.com3
ccoaxsoft.comNew2Gemini
ddestinio.in2Gemini
rreddit.com/r/dealsOffersFreebies2ChatGPT
rreddit.com/r/IndianCreditCardsNew2ChatGPT
ppaisabazaar.com2Gemini
nnavan.comNew2Gemini
cclansay.com2ChatGPT
bbag2bag.in2
wwesuggestsoftware.com2
ttraveltriangle.comNew2ChatGPT
rreddit.com/r/honeymoonplanning2ChatGPT
ttravelfika.com2ChatGPT
tthrillophilia.com2
rreddit.com/r/LegalAdviceIndia2ChatGPT
aactivetraveladventures.comNew2
ttrailblazertours.com2Gemini
ttopindianholidays.com2Gemini
iindiatripmentor.com2ChatGPT
hhectindia.com2ChatGPT
cclickandflyholiday.com2Gemini
ttravellive.inNew2Gemini
aabhibus.com2ChatGPT
ppaytm.com2ChatGPT
nnuego.in2ChatGPT
rreddit.com/r/scamindiaNew2ChatGPT
mm.economictimes.com2ChatGPT
fflixbus.in2Gemini
nnammayatri.inNew2ChatGPT
bblusmart.inNew2ChatGPT
sswadeshiapps.com2Gemini
ttheboholiving.comNew2Gemini
rreddit.com/r/indiatravel2Gemini
ttechnavio.com2Gemini
aappbrain.com2ChatGPT
aacko.com2ChatGPT
ppolicybazaar.com2ChatGPT
ttrustpilot.comNew1ChatGPT
ggoing.com1ChatGPT
rreddit.com/r/ItsYourMoneyNew1ChatGPT
rreddit.com/r/CardMaximiserNew1ChatGPT
aairindiaexpress.com1ChatGPT
ttrripah.comNew1ChatGPT
ttravanya.comNew1
aadanione.comNew1
rreddit.com/r/CreditCardIndia1ChatGPT
ooffers.smartbuy.hdfcbank.comNew1ChatGPT
ttradebrains.inNew1Gemini
ttickets.paytm.com1
sskysonar.com1ChatGPT
kkayak.co.in1ChatGPT
kkiwi.com1ChatGPT
wwego.co.in1
hhappay.comNew1Gemini
rrippling.comNew1Gemini
mmize.techNew1
wwise.comNew1
ttravel.economictimes.indiatimes.com1Gemini
sseller.xipper.inNew1Gemini
ttripbeam.in1Gemini
hhotelierschoice.comNew1ChatGPT
rreddit.com/r/Hotels_India1ChatGPT
qquora.com1
ttripadvisor.comNew1
pproducthunt.comNew1
aairbnb.com1ChatGPT
rreddit.com/r/BookingcomNew1ChatGPT
ggadventures.com1Gemini
ttrailfinders.comNew1Gemini
aaudleytravel.comNew1Gemini
aaffordabletours.comNew1Gemini
mmaxholidays.comNew1
ttourradar.com1
iindiatourspackages.comNew1
llih.travelNew1
lluxuryescapes.comNew1
rrajasthantrip.com1
ggoldenchariot.orgNew1
yylootrips.com1ChatGPT
ttourmajestic.com1ChatGPT
rreddit.com/r/u_IndiatripmentorNew1ChatGPT
yyoyotripsindia.com1Gemini
kkiomoi.com1Gemini
rrainforestcruises.comNew1Gemini
kkhyberhotels.comNew1
ssoutherntravelsindia.comNew1Gemini
oolympicholidays.comNew1Gemini
ggoa-tourism.comNew1Gemini
iirctctourism.com1
ttripoclan.com1
ffragrantnature.comNew1Gemini
iishatour.com1Gemini
kkeralatourpackages.net1Gemini
kkeralatourandpackages.com1
pparadise-kerala.com1
kkeralaholidays.comNew1
rrovertravels.inNew1Gemini
nneetasroyalholidays.com1ChatGPT
rreddit.com/r/NextholidaysindiaNew1ChatGPT
tthetraveldazzle.comNew1ChatGPT
rrenghaholidays.com1ChatGPT
llpoholidays.inNew1ChatGPT
vveenaworld.comNew1ChatGPT
ccosimaholidaysindia.comNew1Gemini
ttboacademy.comNew1Gemini
ffabholidays.inNew1
bbagpack2go.com1ChatGPT
wwanderon.in1ChatGPT
ttourgrids.com1ChatGPT
wwonderworldtravels.com1Gemini
ttravelandtape.com1
ttrippyigloo.comNew1ChatGPT
rresortlife.travel1ChatGPT
mmaldives.com1ChatGPT
wwishtogo.in1ChatGPT
tttgindia.travel1Gemini
iimadtravel.comNew1
rrailone.inNew1ChatGPT
ddailytechtuts.com1ChatGPT
zzoopindia.com1Gemini
rrailwise.inNew1ChatGPT
eenquiry.indianrail.gov.inNew1ChatGPT
nndtv.com1ChatGPT
bblog.rdphostings.comNew1ChatGPT
eeaseindiatrip.com1ChatGPT
rrighttoinformation.wiki1ChatGPT
iintrcity.comNew1ChatGPT
zzoutons.comNew1Gemini
ffinancialexpress.comNew1ChatGPT
ddigittrix.comNew1Gemini
rreddit.com/r/navimumbaiNew1ChatGPT
aavis.co.in1
rreddit.com/r/mumbai1ChatGPT
uunstore.io1ChatGPT
rreuters.comNew1ChatGPT
iindiatoday.inNew1ChatGPT
bbharattaxi.comNew1ChatGPT
rreddit.com/r/bangaloreNew1ChatGPT
wwticabs.com1Gemini
ttripzilla.inNew1ChatGPT
sstardrift.aiNew1ChatGPT
mmaps.google.com1ChatGPT
ppay.google.comNew1ChatGPT
pphonepe.comNew1ChatGPT
sstippl.ioNew1Gemini
ttravelwithtmc.com1Gemini
rrealitytoursandtravel.com1
rreddit.com/r/india1ChatGPT
wwanderingnomada.comNew1
sstocksmantra.comNew1ChatGPT
vvidec.co1ChatGPT
llivemint.comNew1ChatGPT
bbusinesstoday.inNew1ChatGPT
mmarketscreener.comNew1ChatGPT
sscribd.comNew1Gemini
ddatainsightsconsultancy.com1Gemini
sstraitsresearch.com1Gemini
sstoryboard18.comNew1
mmordorintelligence.com1
gglobelisted.com1ChatGPT
fflickonclick.com1ChatGPT
rreddit.com/r/backpackingNew1Gemini
bbusiness-standard.comNew1ChatGPT
442matters.com1Gemini
ppbpartners.comNew1ChatGPT
ggoniyo.comNew1ChatGPT
iinsurtechdigital.comNew1ChatGPT
vvisitorscoverage.comNew1ChatGPT
ggodigit.com1
bbajajgeneralinsurance.comNew1
iindembassyseoul.gov.inNew1
sservices.vfsglobal.comNew1
iindiasinvitation.com1Gemini
iindiasomeday.comNew1Gemini

Sentiment composition

PositiveNeutralCautiousNegative
BBooking.com56/36/4/4
MakeMyTrip56/37/4/4
ixigo57/35/6/3
GGoibibo60/33/6/2
EaseMyTrip58/36/6/0
AAgoda63/33/3/0
Cleartrip39/52/9/0
https://cite.solutions/state-of-ai-india/travel-otas/reports/2026-05-20

Data licensed under CC BY 4.0. Reproduce, distribute, build on this data — including commercially — provided you credit Cite Solutions and link back to cite.solutions/state-of-ai-india.

The CITE Index · India · Flight & Hotel OTAs · Edition 002

Data licensed under CC BY 4.0. Reproduce, distribute, build on it — with credit to Cite Solutions and a link to cite.solutions/state-of-ai-india.

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