Booking.com extends its lead to 93.3% as the citation pool tilts further away from Indian challengers.
Booking.com extends its lead to 93.3% as the citation pool tilts further away from Indian challengers. After yesterday's opening reading at 88%, Booking.com pushes another 5.3 points higher to 93.3% SoV — and now holds 100% SoV on Gemini, a clean sweep across all 50 prompts on that surface. MakeMyTrip (+4.0 pts to 72.7%) and ixigo (+4.7 to 48%) move with it but lose ground in relative terms; the Booking-vs-MakeMyTrip gap widens from 19.3 pp to 20.6 pp. The structural driver is the citation pool: ixigo.com jumps from 14 → 24 cites on ChatGPT, play.google.com app-store listings climb 36 → 46, and a fresh cluster of corporate-travel and review domains (navan.com, happay.com, rippling.com, coaxsoft.com, easemydeal.com) all newly cite Booking.com on Gemini. EaseMyTrip is the only meaningful rank story below the top three — it climbs from rank 9 to rank 6 on ChatGPT — but its overall SoV slips 1.3 pts.
cite.solutions/state-of-ai-india/travel-otas/reports/2026-05-20The Daily Fixing
3 engines · live
Booking.com
86.0%
▲+2.0 pts
Booking.com
100.0%
▲+8.0 pts
Booking.com
94.0%
▲+6.0 pts
Timeline · 2 editions
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Previously on The CITE Index
1 prior chapter
- 19 May
Edition #1 across all three engines combined
Booking.com
140 mentions · rank 1 overall
93.3%
Share of voice today
Editor's note
20 May 2026 · 21:00 IST
Cite Solutions Research
Booking.com extends its lead to 93.3% as the citation pool tilts further away from Indian challengers.
The move
After yesterday's opening reading at 88%, Booking.com pushes another 5.3 points higher to 93.3% SoV — and now holds 100% SoV on Gemini, a clean sweep across all 50 prompts on that surface.
MakeMyTrip (+4.0 pts to 72.7%) and ixigo (+4.7 to 48%) move with it but lose ground in relative terms; the Booking-vs-MakeMyTrip gap widens from 19.3 pp to 20.6 pp.
The structural driver is the citation pool: ixigo.com jumps from 14 → 24 cites on ChatGPT, play.google.com app-store listings climb 36 → 46, and a fresh cluster of corporate-travel and review domains navan.comhappay.comrippling.comcoaxsoft.comeasemydeal.com all newly cite Booking.com on Gemini.
EaseMyTrip is the only meaningful rank story below the top three — it climbs from rank 9 to rank 6 on ChatGPT — but its overall SoV slips 1.3 pts.
What it means
Day two confirms what day one hinted at: this is a citation-pool problem, not a brand-awareness problem.
The Indian challengers own their direct-brand domains makemytrip.com is still the single most-cited source at 53 cites, but every third-party comparison list, app-store roundup, and corporate-travel review pulls the answer back toward Booking.com.
Gemini at 100% SoV is the cleanest illustration — when the engine reaches for B2B travel-management write-ups on navan.com or happay.com, there is no Indian challenger in the source set to surface.
For AEO teams at MakeMyTrip, ixigo and EaseMyTrip, the week's work is to land in the listicle corpus easemydeal.comhappyfares.intripzilla.instardrift.ai, not to push more brand-owned content. "Owning your homepage doesn't beat being in the third-party list — and Booking.com is winning the list."
What moved this — the receipts
5 cited
- BBooking.comGrowing citation
ChatGPT14 → 24 cites (+10) on ChatGPT — ixigo's own domain is now feeding the incumbent's answers.
iixigo.com· ixigo.com - BBooking.comGrowing citationAI Mode
36 → 46 cites (+10) on AI Mode — app-store pages are the single largest non-brand source driving Booking.com's +5.3 pt day.
pPlay Store app listings (ixigo and peers)· play.google.com MakeMyTrip
Growing citationAI Mode43 → 53 cites (+10) on AI Mode — MakeMyTrip's homepage scales with the category but the +4.0 pt gain trails Booking.com's +5.3.
mmakemytrip.com· makemytrip.com- BBooking.comGrowing citationAI Mode
9 → 14 cites (+5) on AI Mode — listicle of flight apps now a consistent Booking.com source.
hBest Flight Booking App India· happyfares.in EaseMyTrip
Rank flip
ChatGPTRank 9 → 6 on ChatGPT, the only positive rank flip in the set today; overall SoV still slips 1.3 pts.
eeasemytrip.com· easemytrip.com
The figures
9
Brands tracked
501
Total mentions
All 3
Engines in agreement on #1
227
Sources cited
Per-engine verdict
Booking.com
86% share of voice on this engine
Top 3 here
Booking.com
100% share of voice on this engine
Top 3 here
Booking.com
94% share of voice on this engine
Top 3 here
Full lineup
9 brands · 3 engines
Source pool
Hover for engine split
Sentiment composition
Cite this edition
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The CITE Index · India · Flight & Hotel OTAs · Edition 002
Data licensed under CC BY 4.0. Reproduce, distribute, build on it — with credit to Cite Solutions and a link to cite.solutions/state-of-ai-india.