AEO 101Single source of truth on AEO
The CITE Index/India
20 May 2026 · 21:00 IST·Edition 02 / 02

Booking.com extends its lead to 93.3% as the citation pool tilts further away from Indian challengers.

Booking.com extends its lead to 93.3% as the citation pool tilts further away from Indian challengers. After yesterday's opening reading at 88%, Booking.com pushes another 5.3 points higher to 93.3% SoV — and now holds 100% SoV on Gemini, a clean sweep across all 50 prompts on that surface. MakeMyTrip (+4.0 pts to 72.7%) and ixigo (+4.7 to 48%) move with it but lose ground in relative terms; the Booking-vs-MakeMyTrip gap widens from 19.3 pp to 20.6 pp. The structural driver is the citation pool: ixigo.com jumps from 14 → 24 cites on ChatGPT, play.google.com app-store listings climb 36 → 46, and a fresh cluster of corporate-travel and review domains (navan.com, happay.com, rippling.com, coaxsoft.com, easemydeal.com) all newly cite Booking.com on Gemini. EaseMyTrip is the only meaningful rank story below the top three — it climbs from rank 9 to rank 6 on ChatGPT — but its overall SoV slips 1.3 pts.

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The Daily Fixing

3 engines · live

ChatGPTChatGPT#1 today
B

Booking.com

86.0%

+2.0 pts

GeminiGemini#1 today
B

Booking.com

100.0%

+8.0 pts

AI Mode#1 today
B

Booking.com

94.0%

+6.0 pts

Timeline · 2 editions

Click any day to open that edition

Editor's note

20 May 2026 · 21:00 IST

Cite Solutions Research

Booking.com extends its lead to 93.3% as the citation pool tilts further away from Indian challengers.

The move

After yesterday's opening reading at 88%, Booking.com pushes another 5.3 points higher to 93.3% SoV — and now holds 100% SoV on Gemini, a clean sweep across all 50 prompts on that surface.

MakeMyTrip (+4.0 pts to 72.7%) and ixigo (+4.7 to 48%) move with it but lose ground in relative terms; the Booking-vs-MakeMyTrip gap widens from 19.3 pp to 20.6 pp.

The structural driver is the citation pool: ixigo.com jumps from 14 → 24 cites on ChatGPT, play.google.com app-store listings climb 36 → 46, and a fresh cluster of corporate-travel and review domains navan.comhappay.comrippling.comcoaxsoft.comeasemydeal.com all newly cite Booking.com on Gemini.

EaseMyTrip is the only meaningful rank story below the top three — it climbs from rank 9 to rank 6 on ChatGPT — but its overall SoV slips 1.3 pts.

What it means

Day two confirms what day one hinted at: this is a citation-pool problem, not a brand-awareness problem.

The Indian challengers own their direct-brand domains makemytrip.com is still the single most-cited source at 53 cites, but every third-party comparison list, app-store roundup, and corporate-travel review pulls the answer back toward Booking.com.

Gemini at 100% SoV is the cleanest illustration — when the engine reaches for B2B travel-management write-ups on navan.com or happay.com, there is no Indian challenger in the source set to surface.

For AEO teams at MakeMyTrip, ixigo and EaseMyTrip, the week's work is to land in the listicle corpus easemydeal.comhappyfares.intripzilla.instardrift.ai, not to push more brand-owned content. "Owning your homepage doesn't beat being in the third-party list — and Booking.com is winning the list."

What moved this — the receipts

5 cited

Trajectory · top 5

2 days

Share of voice (%)

Brand position map

Rank × mentions · per engine

9 brands

Top-left = high mentions, top rank. Bottom-right = high mentions but lower rank — coverage exists but the model isn't placing the brand first.

Engine divergence

Engine divergence

All three agree on #1

All three engines name the same #1 brand today (Booking.com). When this happens, the brand is structurally winning across retrieval surfaces.

Today's metrics

Today's leader

B

Booking.com

93.3% share of voice across all engines

Biggest mover

B

Booking.com

+5.3% on the day

ChatGPT leader

B

Booking.com

86% on ChatGPT only

Engine gaps

0

brands invisible on 1+ engines

Per-engine verdict

ChatGPTChatGPT
Today's winner
B

Booking.com

86% share of voice on this engine

Top 3 here

1BBooking.com2MakeMyTrip3ixigo
GeminiGemini
Today's winner
B

Booking.com

100% share of voice on this engine

Top 3 here

1BBooking.com2MakeMyTrip3ixigo
AI Mode
Today's winner
B

Booking.com

94% share of voice on this engine

Top 3 here

1BBooking.com2MakeMyTrip3ixigo

Full lineup

9 brands · 3 engines

#BrandSoV1-day Δ3-dayChatGPTGeminiMentions
01BBooking.com93.3%5.3%
86%#1
100%#1
94%#1
140
02MakeMyTrip72.7%4.0%
62%#2
76%#2
80%#2
109
03ixigo48.0%4.7%
52%#3
46%#3
46%#3
72
04GGoibibo34.7%2.6%
36%#4
38%#4
30%#4
52
05EaseMyTrip24.0%1.3%
18%#6
26%#6
28%#5
36
06AAgoda20.0%0.7%
16%#7
28%#5
16%#7
30
07Cleartrip15.3%flat
26%#5
10%#9
10%#8
23
08Yatra15.3%1.4%
14%#8
12%#7
20%#6
23
09OOYO10.7%3.3%
14%#9
12%#8
6%#9
16

Source pool

Hover for engine split

227 domains
mmakemytrip.com53
pplay.google.com46
iixigo.com24ChatGPT
sskyscanner.co.in19
sstayvista.com19
aapps.apple.com17Gemini
ggoibibo.com15ChatGPT
eeasemytrip.com14ChatGPT
hhappyfares.in14
tthomascook.in13
iinventiva.co.in11ChatGPT
ssotc.in11
ccashify.in10Gemini
aairindia.com9
ttimesofindia.indiatimes.com9ChatGPT
rreddit.com/r/indianrailways9ChatGPT
rreddit.com/r/AirTravelIndia7ChatGPT
yyatra.com7
ttravelnolimit.com6ChatGPT
aagoda.com6ChatGPT
ttripvexa.com6Gemini
iirctc.co.in6ChatGPT
cconfirmtkt.com6ChatGPT
rredbus.in6ChatGPT
ccleartrip.com5ChatGPT
ggoogle.com5ChatGPT
ggoindigo.in5
ffacebook.com5
ttrivago.in5
bbooking.com5ChatGPT
zzymo.app5ChatGPT
eeasemydeal.com4Gemini
iinstagram.com4
ttripcabinet.com4
ssctinfo.com4ChatGPT
uuber.com4ChatGPT
zzoomcar.com4ChatGPT
rrevv.co.in4
rreddit.com/r/CreditCardsIndia3ChatGPT
ggrabon.in3ChatGPT
yyoutube.com3
ooyorooms.com3ChatGPT
ddeshvideshtravels.com3Gemini
kkesari.in3
ppickyourtrail.com3
rreddit.com/r/SoloTravel_India3
zzingbus.com3ChatGPT
rrailyatri.in3ChatGPT
oolacabs.com3ChatGPT
rrapido.bike3ChatGPT
mmychoize.com3
ddecentro.tech3Gemini
ssimilarweb.com3
ssemrush.com3
ccoaxsoft.comNew2Gemini
ddestinio.in2Gemini
rreddit.com/r/dealsOffersFreebies2ChatGPT
rreddit.com/r/IndianCreditCardsNew2ChatGPT
ppaisabazaar.com2Gemini
nnavan.comNew2Gemini
cclansay.com2ChatGPT
bbag2bag.in2
wwesuggestsoftware.com2
ttraveltriangle.comNew2ChatGPT
rreddit.com/r/honeymoonplanning2ChatGPT
ttravelfika.com2ChatGPT
tthrillophilia.com2
rreddit.com/r/LegalAdviceIndia2ChatGPT
aactivetraveladventures.comNew2
ttrailblazertours.com2Gemini
ttopindianholidays.com2Gemini
iindiatripmentor.com2ChatGPT
hhectindia.com2ChatGPT
cclickandflyholiday.com2Gemini
ttravellive.inNew2Gemini
aabhibus.com2ChatGPT
ppaytm.com2ChatGPT
nnuego.in2ChatGPT
rreddit.com/r/scamindiaNew2ChatGPT
mm.economictimes.com2ChatGPT
fflixbus.in2Gemini
nnammayatri.inNew2ChatGPT
bblusmart.inNew2ChatGPT
sswadeshiapps.com2Gemini
ttheboholiving.comNew2Gemini
rreddit.com/r/indiatravel2Gemini
ttechnavio.com2Gemini
aappbrain.com2ChatGPT
aacko.com2ChatGPT
ppolicybazaar.com2ChatGPT
ttrustpilot.comNew1ChatGPT
ggoing.com1ChatGPT
rreddit.com/r/ItsYourMoneyNew1ChatGPT
rreddit.com/r/CardMaximiserNew1ChatGPT
aairindiaexpress.com1ChatGPT
ttrripah.comNew1ChatGPT
ttravanya.comNew1
aadanione.comNew1
rreddit.com/r/CreditCardIndia1ChatGPT
ooffers.smartbuy.hdfcbank.comNew1ChatGPT
ttradebrains.inNew1Gemini
ttickets.paytm.com1
sskysonar.com1ChatGPT
kkayak.co.in1ChatGPT
kkiwi.com1ChatGPT
wwego.co.in1
hhappay.comNew1Gemini
rrippling.comNew1Gemini
mmize.techNew1
wwise.comNew1
ttravel.economictimes.indiatimes.com1Gemini
sseller.xipper.inNew1Gemini
ttripbeam.in1Gemini
hhotelierschoice.comNew1ChatGPT
rreddit.com/r/Hotels_India1ChatGPT
qquora.com1
ttripadvisor.comNew1
pproducthunt.comNew1
aairbnb.com1ChatGPT
rreddit.com/r/BookingcomNew1ChatGPT
ggadventures.com1Gemini
ttrailfinders.comNew1Gemini
aaudleytravel.comNew1Gemini
aaffordabletours.comNew1Gemini
mmaxholidays.comNew1
ttourradar.com1
iindiatourspackages.comNew1
llih.travelNew1
lluxuryescapes.comNew1
rrajasthantrip.com1
ggoldenchariot.orgNew1
yylootrips.com1ChatGPT
ttourmajestic.com1ChatGPT
rreddit.com/r/u_IndiatripmentorNew1ChatGPT
yyoyotripsindia.com1Gemini
kkiomoi.com1Gemini
rrainforestcruises.comNew1Gemini
kkhyberhotels.comNew1
ssoutherntravelsindia.comNew1Gemini
oolympicholidays.comNew1Gemini
ggoa-tourism.comNew1Gemini
iirctctourism.com1
ttripoclan.com1
ffragrantnature.comNew1Gemini
iishatour.com1Gemini
kkeralatourpackages.net1Gemini
kkeralatourandpackages.com1
pparadise-kerala.com1
kkeralaholidays.comNew1
rrovertravels.inNew1Gemini
nneetasroyalholidays.com1ChatGPT
rreddit.com/r/NextholidaysindiaNew1ChatGPT
tthetraveldazzle.comNew1ChatGPT
rrenghaholidays.com1ChatGPT
llpoholidays.inNew1ChatGPT
vveenaworld.comNew1ChatGPT
ccosimaholidaysindia.comNew1Gemini
ttboacademy.comNew1Gemini
ffabholidays.inNew1
bbagpack2go.com1ChatGPT
wwanderon.in1ChatGPT
ttourgrids.com1ChatGPT
wwonderworldtravels.com1Gemini
ttravelandtape.com1
ttrippyigloo.comNew1ChatGPT
rresortlife.travel1ChatGPT
mmaldives.com1ChatGPT
wwishtogo.in1ChatGPT
tttgindia.travel1Gemini
iimadtravel.comNew1
rrailone.inNew1ChatGPT
ddailytechtuts.com1ChatGPT
zzoopindia.com1Gemini
rrailwise.inNew1ChatGPT
eenquiry.indianrail.gov.inNew1ChatGPT
nndtv.com1ChatGPT
bblog.rdphostings.comNew1ChatGPT
eeaseindiatrip.com1ChatGPT
rrighttoinformation.wiki1ChatGPT
iintrcity.comNew1ChatGPT
zzoutons.comNew1Gemini
ffinancialexpress.comNew1ChatGPT
ddigittrix.comNew1Gemini
rreddit.com/r/navimumbaiNew1ChatGPT
aavis.co.in1
rreddit.com/r/mumbai1ChatGPT
uunstore.io1ChatGPT
rreuters.comNew1ChatGPT
iindiatoday.inNew1ChatGPT
bbharattaxi.comNew1ChatGPT
rreddit.com/r/bangaloreNew1ChatGPT
wwticabs.com1Gemini
ttripzilla.inNew1ChatGPT
sstardrift.aiNew1ChatGPT
mmaps.google.com1ChatGPT
ppay.google.comNew1ChatGPT
pphonepe.comNew1ChatGPT
sstippl.ioNew1Gemini
ttravelwithtmc.com1Gemini
rrealitytoursandtravel.com1
rreddit.com/r/india1ChatGPT
wwanderingnomada.comNew1
sstocksmantra.comNew1ChatGPT
vvidec.co1ChatGPT
llivemint.comNew1ChatGPT
bbusinesstoday.inNew1ChatGPT
mmarketscreener.comNew1ChatGPT
sscribd.comNew1Gemini
ddatainsightsconsultancy.com1Gemini
sstraitsresearch.com1Gemini
sstoryboard18.comNew1
mmordorintelligence.com1
gglobelisted.com1ChatGPT
fflickonclick.com1ChatGPT
rreddit.com/r/backpackingNew1Gemini
bbusiness-standard.comNew1ChatGPT
442matters.com1Gemini
ppbpartners.comNew1ChatGPT
ggoniyo.comNew1ChatGPT
iinsurtechdigital.comNew1ChatGPT
vvisitorscoverage.comNew1ChatGPT
ggodigit.com1
bbajajgeneralinsurance.comNew1
iindembassyseoul.gov.inNew1
sservices.vfsglobal.comNew1
iindiasinvitation.com1Gemini
iindiasomeday.comNew1Gemini

Sentiment composition

PositiveNeutralCautiousNegative
BBooking.com56/36/4/4
MakeMyTrip56/37/4/4
ixigo57/35/6/3
GGoibibo60/33/6/2
EaseMyTrip58/36/6/0
AAgoda63/33/3/0
Cleartrip39/52/9/0

Engine fan-out queries

ChatGPT
  • No fan-out queries surfaced today.
Gemini
  • No fan-out queries surfaced today.
  • No fan-out queries surfaced today.

Prompts run today

50 of 50 · full responses on the edition

  1. 01Best flight booking app India 2026
  2. 02Cheapest flight booking app India 2026
  3. 03Best app to book domestic flights India 2026
  4. 04Best app to book international flights India 2026
  5. 05Best flight booking with no convenience fee India 2026
  6. 06Best flight booking with cashback India 2026
  7. 07Best app for last-minute flights India 2026
  8. 08Best flight comparison app India 2026
  9. 09Best flight booking app for business travel India 2026
  10. 10Best app for student flight discounts India 2026
  11. 11Best hotel booking app India 2026
  12. 12Cheapest hotel booking app India 2026
  13. 13Best app for budget hotels India 2026
  14. 14Best app for premium hotels India 2026
  15. 15Best app for hotel deals India 2026
  16. 16Best app for honeymoon packages India 2026
  17. 17Best app for family trip hotels India 2026
  18. 18Best app for hill station hotels India 2026
  19. 19Best app for beach hotels India 2026
  20. 20Best app for last-minute hotel booking India 2026
  21. 21Best travel package India 2026
  22. 22Best honeymoon package India 2026
  23. 23Best Goa package India 2026
  24. 24Best Kerala package India 2026
  25. 25Best Kashmir package India 2026
  26. 26Best international vacation package India 2026
  27. 27Best Bali package India 2026
  28. 28Best Thailand package India 2026
  29. 29Best Maldives package India 2026
  30. 30Best Europe vacation package India 2026
  31. 31Best app to book train tickets India 2026
  32. 32Best app to book bus tickets India 2026
  33. 33Best app for IRCTC alternative India 2026
  34. 34Best app to check PNR status India 2026
  35. 35Best app for Tatkal booking India 2026
  36. 36Best app for bus India 2026
  37. 37Best app for cab booking India 2026
  38. 38Best app for car rental India 2026
  39. 39Best app for self-drive cars India 2026
  40. 40Best app for airport cab India 2026
  41. 41Top travel apps India 2026
  42. 42Best Indian travel website 2026
  43. 43Most trusted travel app India 2026
  44. 44Travel app market leader India 2026
  45. 45Best travel agency app India 2026
  46. 46Travel app rankings India 2026
  47. 47Best app for travel insurance India 2026
  48. 48Best app for visa application India 2026
  49. 49Travel app recommendation India 2026
  50. 50Best app overall travel India 2026
View full receipts on today's edition