Yoga Bar breaks the tie and opens 4 points clear of The Whole Truth at 36%.

After yesterday's dead heat, Yoga Bar moves to 36% combined SoV (+4.7 pts) on 54 mentions, while The Whole Truth holds at 32% (+0.7 pts).

The split is now lopsided on AI Mode — Yoga Bar 30% to The Whole Truth's 18% — driven by a fresh wave of Gemini and ChatGPT citations from nourishorganics.in (1 → 5 cites), timesofindia.indiatimes.com (8 → 11) and nuffoodsspectrum.in (1 → 4).

The Whole Truth still holds Gemini outright at 42% on the back of cinnamon.kitchen (6 → 9 cites), but its ChatGPT sentiment composite has slipped 4.3 pts and cautious mentions climbed to 10%.

Farmley quietly gains 2.7 pts to 18.7%, almost entirely on AI Mode where it now sits second.

The opening tie was a citation-pool artefact, not a brand draw — and the pool has now tilted.

Yoga Bar is being pulled into adjacent listicles (peanut butter, almond butter, millet snacks, diabetic snacking) across a wider domain mix, while The Whole Truth's lift remains concentrated on a handful of Gemini-favoured aggregators like cinnamon.kitchen.

For an AEO specialist on a challenger brand in this category, the read is clear: breadth of third-party listicle inclusion beats depth on any single source.

The Whole Truth's softening sentiment on ChatGPT also flags a watch-item — neutral and cautious mentions are growing faster than positive ones, and that's where a fresh founder-led or review piece would pay back hardest.